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Forums - Sales Discussion - September NPD 2021 thread

State of the market
Hardware was once again a primary driver of spending gains in September, increasing 49% compared to a year ago. Mobile and Subscription offset declines across other segments to keep content spending flat versus a year ago.

US NPD HW - September video game hardware dollar sales increased 49% when compared to September 2020, to $412 million. Year-to-date hardware spending has also gained 49% when compared to the same period a year ago, totaling $3.4 billion.

Hardware


US NPD HW - PlayStation 5 was the best-selling hardware platform of September in both units and dollars. PlayStation 5 is the best-selling hardware platform of 2021 year-to-date in dollars, while Nintendo Switch leads in units.

September 2021 snaps the remarkable 33 consecutive month streak that Nintendo Switch was the market's leading platform in hardware unit sales. November 2018 was the last month a platform other than Nintendo Switch led the market in unit sales (PlayStation 4).


Software

Madden NFL 22 repeated as the best-selling game of the month. It now ranks as the #2 best-selling game of 2021 year-to-date, and is the 4th best-selling title of the 12 month period ending September 2021. Madden NFL 22 led on both PlayStation and Xbox.

Tales of Arise set a new launch month dollar sales record for any Tales Of franchise release. Tales of Arise ranked as the 4th best-selling game of September 2021.

Life is Strange: True Colors launched as September's #10 best-selling game. Life is Strange: True Colors generated the highest launch month dollar sales for any Life is Strange title to date.

WarioWare: Get It Together debuted as the 15th overall best-selling game of Sept, while also ranking 2nd on Switch. WarioWare: Get It Together achieved the highest launch month sales for a WarioWare franchise release since WarioWare Smooth Moves in January 2007.

Archivie

2021: JanuaryFebruaryMarchAprilMayJuneJuly, August
2020: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2019: JanuaryFebruary, March, April, MayJuneJulyAugustSeptemberOctoberNovemberDecember
2018: 
JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2017: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2016: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2015: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2014: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2013: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2012: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2011: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2010: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2009: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2008: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2007: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember

Last edited by Ryng - 2 days ago

Around the Network

[NSW] 400k
[PS5] 450k
[XBS] 280k



[NSW] 375K
[PS5] 425K
[XBS] 225K

Seems like PS5 will break Switch's streak this month



[NSW] 380k-400k
[PS5] 350k-380k
[XBS] 240k-260k



Zanark best Inazuma Eleven pg

[NSW] 360k-400k
[PS5] 360k-400k
[XBS] 290k

This will be interesting.



Around the Network
Ryng said:

[NSW] 400k
[PS5] 450k
[XBS] 280k

So the Oled and Metroid Dread zero impact??



34 years playing games.

 

Teriol said:
Ryng said:

[NSW] 400k
[PS5] 450k
[XBS] 280k

So the Oled and Metroid Dread zero impact??

This is for September.



[NSW]=390K
[PS5]=370K
[XS]=295k



Check this Animation about a Police Officer     Police Checkpoint

If PS5 takes one month this year this is the one to do it.



Signature goes here!

The Switch sold fewer units in Japan during the NPD-equivalent September period despite the extra week. Wouldn't surprise me if it happened in the U.S. as well. This could be the end of the Switch's streak, though it'll easily bounce back in October.

[NSW] 310k
[PS5] 340k
[XBS] 240k



Visit http://shadowofthevoid.wordpress.com

In accordance to the VGC forum rules, §8.5, I hereby exercise my right to demand to be left alone regarding the subject of the effects of the pandemic on video game sales (i.e., "COVID bump").