You got it, cheers.
1) Grand Theft Auto VI could certainly be the biggest entertainment launch of all time. And I think that's the expectation. No pressure.
There are two things on which the 2025 forecast (and heck, even beyond) rests - Grand Theft Auto VI and the new Nintendo hardware device.
Grand Theft Auto VI has to not only pull players in, but it also has to successfully transition its existing player base. But yes, if any game should be able to do this, it should be Grand Theft auto VI.
2) So, looking at this purely from the US market perspective, sure, lowering the price of hardware should help the adoption rate of that hardware. However, what companies are doing now is looking at the total lifetime value of that additional customer and balancing out that long-term potential with the short-term opportunity. You're also seeing more bundling happening (adding content or accessories to a hardware package) to increase the perceived value of the hardware purchase without dropping the price. Bundling has been a very effective means of driving hardware purchase.
And it's tough to say that adoption has been hurt too much by the current pricing. Switch is getting very close to PS2's lifetime sales in the US, while PS5 is tracking 8% ahead of PS4's pace. Xbox Series is trending 11% behind Xbox One's pace and is now 5% behind the Xbox 360 trend. But Microsoft has certainly expressed a decreased focus on the console as an ecosystem driver, for better and/or worse.
Perhaps we'll see even more aggressive bundling and short-term price promotion over the coming couple of years for PS5 and Xbox Series, but I think the era of $199 consoles is long gone.









Art by Hunter B