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Forums - Sales - New target: Will Xbox Series X/S make it to 37 million?

 

Do you think it will?

Yes, it will 6 66.67%
 
No, it will fall short 3 33.33%
 
Total:9

Yeah lifetime a lot depends on how long they manufacture the thing. The Xbox One got the axe in 2020, the same year the Series released, so if they release Helix next year and kill Series then and there, 38m may be out of reach.

On the other hand, if it keeps rolling off the assembly line, albiet in small numbers, for a few more years yet, who knows



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JRPGfan said:

So far in 2026 the Xbox HW numbers are just over 1m units sold through (if I'm reading the chart correctly).
They probably can do like ~500-600k more by the end of the year.

That should put it close to 36m alone.
So yes... early 2027, I expect it to break past 36m units.

Yeah I could see it sneaking past 38m sometime like ~2029 (probably towards the end) or early 2030.

IF Microsoft keeps manufacturing the Series models.  Which is basically what your saying here as well.

I think it can do it even if it gets discontinued by 2028. But it will be very tight race.

Last edited by XtremeBG - on 10 October 2026

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The Series is really not that bad when you think about it, in terms of drops per year, and drops after the last 2 price hikes. Just looked at the monthly worldwide numbers now. Last year the weakest months were July with 138k (before the previous price hike, not this year's one) and also May at 148k, right after the first price hike. Now two price hikes later, and more than year later the Series did 104k for August. So it really doesn't look that bad. Yea it will surely drop more next year, but if you look some of the posts here and in other threads about it, from this and even last year, you would think that the Series was going to fall under 100k even before the holidays of last year, let alone until August of this year. And yet here we are, with 2/3 of the year gone, and the Series is still floating above 100k per month. The chances of dropping off a cliff, like 50% or even more worldwide going into next year, given that data alone, are not so big. Like some 700k for the next 4 months of the year are almost a given, based on the current performance. And with how November is twice or even more sometimes of the months before that, and how December is like 3 times or more the normal month numbers, and that there is GTA VI launching now, which will for sure give some boost to the Xbox, there is a decent chance it may even reach 2M this year. And with some similar, even slightly bigger drop than that for 2027, of let's say 1.2M, the 38M is really a possibility there, as long as there is some ~600k left for 2028, and they don't discontinue it by end of next year, and leave it on the market till end of 2028.

Last edited by XtremeBG - on 10 October 2026

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IMO With the console now being the focus MS will continue to manufacture the Series years after the Helix is released as cross gen is here to stay - more console exclusives will be released such as ES6, Fallout so 38m is definitely a possibility as the Series will be the cheapest way to get into the ecosystem



superjas said:

IMO With the console now being the focus MS will continue to manufacture the Series years after the Helix is released as cross gen is here to stay - more console exclusives will be released such as ES6, Fallout so 38m is definitely a possibility as the Series will be the cheapest way to get into the ecosystem

They've talked about Helix being a "family" of systems, so it could have its own entry level Series S equivalent.

While you'd think the inevitably super-long crossgen period would mean keeping the Series around for years, they did axe the Xbox One the same year Series came out, so who knows.

The main reason I can see them keeping the Series rolling off the assembly line is cos next gen while likely be super expensive so they may want to retain a cheaper option, but heck, even a Series S isn't that cheap any more.



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Without a doubt it will make it to 36 million based an VGChartz estimates... the frustrating part is not knowing if it is representative of reality.



Another solid month for the Series, with not only 100k+, but almost 130k. It is 35.45k by end of September. It's reaching 36M by end of the year. The title should be changed to 37M, or even 38M if you want to go longer time, and to be more interesting. I still think 38M is not out of the question, although most likely is something around 37.5M

Last edited by XtremeBG - 1 day ago

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XtremeBG said:

Another solid month for the Series, with not only 100k+, but almost 130k. It is 35.45k by end of September. It's reaching 36M by end of the year. The title should be changed to 37M, or even 38M if you want to go longer time, and to be more interesting. I still think 38M is not out of the question, although most likely is something around 37.5M

Sad to call this a solid month for Xbox Series. But given the price increases and the the last few years of sales, yeah it is doing better than I was expecting. I was expecting sales to crash after the August increase.



VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTube channel discussing gaming sales and news, as well as posting random gaming content. Follow me on Bluesky.

I post and adjust the VGChartz hardware estimates, with help from Machina.

Writer of the Sales Comparison | Monthly Hardware Breakdown | Monthly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.

trunkswd said:
XtremeBG said:

Another solid month for the Series, with not only 100k+, but almost 130k. It is 35.45k by end of September. It's reaching 36M by end of the year. The title should be changed to 37M, or even 38M if you want to go longer time, and to be more interesting. I still think 38M is not out of the question, although most likely is something around 37.5M

Sad to call this a solid month for Xbox Series. But given the price increases and the the last few years of sales, yeah it is doing better than I was expecting. I was expecting sales to crash after the August increase.

Yea, this I had in mind. Given the price increases, and given how pessimistic most people were about it, it is doing way better than expected. It had worldwide weekly sales slightly better (or some equal) than one of the months earlier in the year before the price increase - April. Given the three price increases in the last year and a half, and the sales from the first one till now, it is doing relatively well. And most notably, solid for the target of 36M. If someone is doubting that it won't pass it, the Series should sell a lot lower than 100k+ per month, to end lifetime sales at 36M, or not reaching it at all. It has some half a million left for that.

Last edited by XtremeBG - 1 day ago

My primary threads:

Ultimate Showdowns: JP 2023 / JP 2024 / JP 2025 / JP 2026 / 2026 / 2025 / 2024 / 2023 / 2022 / 2021

Lifetime Showdowns: Global / Regional / Historical / YOY Charts / 150M+ Club Chart

PS5 vs SW2 in 2026 / Biggest months, years and holidays / When will the Switch pass 160M? / LT expectations of: Switch / PS5 / XBSX / Switch 2

Not even the brexit referendum was that tight.
1 vote difference against the "right" option , which translates to 2.12%, how weird are percentages...!