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NSW - 381-389K
PS5 - 261K-267K
XBS < 158k

Official NPD

State of the market

January 2021 consumer spending across video game hardware, content and accessories achieved a January record $4.7B, 42% higher when compared to a year ago. Gains were achieved across all spending categories.


Call of Duty: Black Ops Cold War was January's best-selling game. Call of Duty: Black Ops Cold War has been the best-selling game in the U.S. each month since its November launch, and it now ranks as the 20th best-selling video game in U.S. tracked history.

Assassin's Creed: Valhalla was the 2nd best-selling game of January. When comparing each title's first 3 months of sales, Assassin's Creed: Valhalla is now the 2nd fastest selling Assassin's Creed franchise release in U.S. history, trailing only Assassin's Creed III.

Animal Crossing: New Horizons ranked as January's 5th best-selling title, the first time it has ranked among the top 5 since ranking 5th in July 2020. Animal Crossing: New Horizons repeated as the month's best-selling title on Nintendo Switch.

Just Dance 2021 debuted at number 13 on the November best-sellers chart. Launch month sales of Just Dance 2021 were the second highest in franchise history. Only Just Dance 3, launched in October 2011, experienced a larger launch.

Software charts


Sales of video game hardware were 144% higher than January 2020, reaching $319 million. This is the highest total for a January month since the $323 million achieved in January 2011

Nintendo Switch was the best-selling hardware platform in units sold for the month of January. Unit sales of Nintendo Switch were the highest of any platform in a January month since the Nintendo Wii in January 2010.

PlayStation 5 was the best-selling hardware platform in dollars sold in January, with the highest dollar sales total for a January month since the Nintendo Wii in January 2009.


Spending on video game accessories reached a January record $222 million in the month, 73 percent higher when compared to a year ago. The Gamepad, Headset/Headphone and Steering Wheel segments all achieved new January dollar sales records.

The PS5 DualSense Wireless Controller White was the best-selling accessory of January, while the PlayStation Pulse 3D Wireless Headset White was the best-selling Headset/Headphone.

Thanks to Mat Piscatella for the break down !


2020: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember, December
2019: JanuaryFebruary, March, April, MayJuneJulyAugustSeptemberOctoberNovemberDecember
2017: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2016: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2015: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2014: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2013: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2012: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2011: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2010: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2009: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2008: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
2007: JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember

Last edited by Ryng - on 12 March 2021