Xbox Series losing ground to Xbox One even in the month that Starfield came out really is a damning indictment.
At this point, I really doubt XS will manage to sell as much as the Xbone, which in itself fell nearly 30 million short of the 360.
The brand really is rancid at this point, a decade of mismanagement have left it more or less dead in the water.

Console sales wise sure it is looking like this gen for Xbox will be around the same as last gen (+/- 5 million). However, Xbox brand has grown outside the console market to the PC market. Xbox is bringing in record revenue for the business despite hardware sales being down. And this is before Activision Blizzard, which is expected to help Xbox revenue grow ~50% year-over-year in the holiday quarter.

The big 3 are going down different paths. Nintendo has generally done there own thing, but PlayStation and Xbox were always very similar. But things are changing. 

I should add the Xbox One selling 58 million lifetime isn't that bad considering the circumstances. It wasn't a Wii U or PlayStation Vita size flop. That is still well more than the original Xbox, which sold 24.65 million lifetime. Yes, it is half of the PS4 and I don't see Xbox ever selling on par with PlayStation unless Sony were to mess up like they did with the PS3. Mainly due to the popularity of PlayStation and the fact you no longer need an Xbox console to play first-party Xbox games.

"Brand" was maybe not what I meant; I was referring to their console business. Their gaming business will continue to rake in the cash, but in terms of console base they're becoming a shadow of what they once were.

Right now, sales have slowed to a crawl, and unless they fix their chronically awful first party output, their relevance will continue to fade.

Link to the VGChartz article here.

PS5 vs PS3 Sales Comparison - September 2023

This monthly series compares the aligned worldwide sales of the PlayStation 5 and PlayStation 3.

The PlayStation 5 launched in November 2020, while the PlayStation 3 launched in November 2006 in North America and Japan and in March 2007 in Europe. This does mean the holiday periods for the two consoles do lineup.

PS5 Vs. PS3 Worldwide:

Gap change in latest month: 163,763 - PS3

Gap change over last 12 months: 9,023,133 - PS5

Total Lead: 17,984,104 - PS5

PlayStation 5 Total Sales 43,869,431

PlayStation 3 Total Sales: 25,885,327

September 2023 is the 35th month the PlayStation 5 has been available for. In the latest month, the gap grew in favor of the PlayStation 3 when compared to the aligned launch of the PlayStation 5 by 0.16 million units.

In the last 12 months, the PS5 has grown its lead over the PS3 by 9.02 million units. The PlayStation 5 is currently ahead by 17.98 million units.

The PlayStation 5 has sold 43.87 million units in 35 months, while the PlayStation 3 sold 25.89 million units. Month 35 for the PlayStation 5 is September 2023 and for the PlayStation 3 is September 2009.

The PlayStation 3 did not reach current PlayStation 5 sales until month 50 where it had sold 46.81 million units.

The PlayStation 3 crossed 30 million in month 38, 40 million in month 47, and 50 million in month 54. The PlayStation 3 sold 87.4 million units lifetime. The PS5 is 43.53 million units behind lifetime PS3 sales.

Link to the VGChartz article here.

Xbox Series X|S vs Xbox 360 Sales Comparison - September 2023

This monthly series compares the aligned worldwide sales of the Xbox Series X|S and Xbox 360.

The Xbox Series X|S launched in November 2020, while the Xbox 360 launched in November 2005 in North America and December 2005 in Europe and Japan. This does mean the holiday periods for the two consoles do lineup.

XSX|S Vs. X360 Worldwide:

Gap change in latest month: 115,481 - X360

Gap change over last 12 months: 1,818,780 - X360

Total Lead 2,661,422 - XSX|S

Xbox Series X|S Total Sales: 23,902,979

Xbox 360 Total Sales: 21,241,557

September 2023 is the 35th month the Xbox Series X|S has been available for. In the latest month, the gap grew in favor of the Xbox 360 when compared to the aligned launch of the Xbox Series X|S by 115,481 units.

In the last 12 months, the Xbox 360 has caught up to the Xbox Series X|S by 1.82 million units. The Xbox Series X|S is currently ahead by 2.66 million units.

The Xbox Series X|S has sold 23.90 million units in 35 months, while the Xbox 360 sold 21.24 million units. Month 35 for the Xbox Series X|S is September 2023 and for the Xbox 360 is September 2008.

The Xbox 360 did not reach current Xbox Series X|S sales until month 38 when it had sold 27.05 million units.

The Xbox 360 crossed 30 million in month 43, 40 million in month 54, and 50 million in month 62. The Xbox 360 sold 85.73 million units lifetime. The Xbox Series X|S is 61.83 million units behind lifetime Xbox 360 sales.

Link to the VGChartz article here.

PS5 vs Xbox Series X|S Sales Comparison - September 2023

This monthly series compares the aligned worldwide sales of the PlayStation 5 and Xbox Series X|S.

The PlayStation 5 and Xbox Series X|S both launched in November 2020. The PlayStation 5 launched November 12, 2020 in North America, Australia, New Zealand, Japan, South Korea, and Singapore, and the rest of the world on November 19, 2020. The Xbox Series X|S launched worldwide on November 10, 2020.

PS5 Vs. XSX|S Worldwide:

Gap change in latest month: 973,240 - PS5

Gap change over last 12 months: 11,944,029 - PS5

Total Lead: 19,966,452 - PS5

PlayStation 5 Total Sales: 43,869,431

Xbox Series X|S Total Sales: 23,902,979

September 2023 is the 35th month the PlayStation 5 and Xbox Series X|S has been available for. In the latest month, the gap grew in favor of the PlayStation 5 when compared to the aligned launch of the Xbox Series X|S by 0.97 million units.

In the last 12 months, the PlayStation 5 has outsold the Xbox Series X|S by 11.94 million units. The PlayStation 5 is currently ahead by 19.97 million units.

The PlayStation 5 has sold 43.87 million units in 35 months, while the Xbox Series X|S sold 23.90 million units. The PlayStation 5 has a 64.7 percent marketshare (+4.9% year-over-year), compared to 35.3 percent for the Xbox Series X|S (-4.9% year-over-year).

The PlayStation 5 is currently 0.32 million units behind of the PlayStation 4 when you align launches and the Xbox Series X|S is behind the Xbox One by 0.20 million units.

Link to the VGChartz article here.

PS5 and Xbox Series X|S vs PS4 and Xbox One Sales Comparison - September 2023

This monthly series compares the combined aligned sales of the PlayStation 5 and Xbox Series X|S with the combined aligned sales of the PlayStation 4 and Xbox One.

The PlayStation 5 and Xbox Series X|S launched in November 2020, while the PlayStation 4 and Xbox One launched in November 2013. This does mean the holiday periods for the two consoles do lineup.

PS5 and Xbox Series X|S vs PS4 and Xbox One Worldwide:

Gap change in latest month: 130,068 - PS5 & XSX|S

Gap change over last 12 months: 793 - PS4 & XOne

Total Lead: 523,502 - PS4 & XOne

Total Combined PS5 and Xbox Series X|S Sales: 67,772,410

Total Combined PS4 and Xbox One Sales: 68,295,912

In September 2023, the gap grew in favor of the combined sales of the PlayStation 5 and Xbox Series X|S when compared to the aligned launch of the PlayStation 4 and Xbox One in the last month by 130,068 units.

In the last 12 months, the PS4 and Xbox One has sold 793 units more than the PS5 and Xbox Series X|S. The PS5 and Xbox Series X|S are currently behind by 523,502 units.

The PS5 and Xbox Series X|S in their first 35 months sold a combined 67.77 million units, while the PS4 and Xbox One have sold a combined 68.30 million units. Month 35 is September 2023 for the PS5 and Xbox Series X|S, while for the PS4 and Xbox One it is September 2016.

The PlayStation 4 and Xbox One have sold a combined 175.09 million units after 119 months. The PS5 and Xbox Series X|S are 107.32 million units behind lifetime sales of the PS4 and Xbox One.

Link to the VGChartz article here.

PS5 vs PS4 Sales Comparison in the US - September 2023

This monthly series compares the aligned US sales of the PlayStation 5 and PlayStation 4.

The PlayStation 5 launched in November 2020, while the PlayStation 4 launched in November 2013. This does mean the holiday periods for the two consoles do lineup.

PS5 Vs. PS4 US:

Gap change in latest month: 191,798 - PS5

Gap change over last 12 months: 1,284,862 - PS5

Total Lead: 943,301 - PS5

PlayStation 5 Total Sales: 15,670,457

PlayStation 4 Total Sales: 14,727,156

September 2023 is the 35th month the PlayStation 5 has been available for. In the latest month, the gap grew in favor of the PlayStation 5 when compared to the aligned launch of the PlayStation 4 by 191,798 units.

In the last 12 months, the PS5 has outsold the PS4 by 1.28 million units. The PS5 is currently ahead of the PS4 by 0.94 million units.

The PS5 has sold 15.67 million units in 35 months, while the PS4 sold 14.73 million units. Month 35 for the PS5 is September 2023 and for the PS4 is September 2016.

The PS4 crossed 15 million units in month 37, 20 million in month 47, and 25 million in month 57. The PS4 has sold 34.90 million units to date in the US. The PS5 is 19.23 million units behind lifetime PS4 sales in the US.

Link to the VGChartz article here.

PS5 vs PS4 Sales Comparison in Europe - September 2023

This monthly series compares the aligned Europe sales of the PlayStation 5 and PlayStation 4.

The PlayStation 5 launched in November 2020, while the PlayStation 4 launched in November 2013. This does mean the holiday periods for the two consoles do lineup.

PS5 Vs. PS4 Europe:

Gap change in latest month: 56,321 - PS5

Gap change over last 12 months: 1,166,170 - PS4

Total Lead: 4,628,361 - PS4

PlayStation 5 Total Sales: 13,804,055

PlayStation 4 Total Sales: 18,432,416

September 2023 is the 35th month the PlayStation 5 has been available for. In the latest month, the gap grew in favor of the PlayStation 5 when compared to the aligned launch of the PlayStation 4 by 56,321 units.

In the last 12 months, the PS4 has outsold the PS5 by 1.17 million units. The PS5 is currently behind the PS4 by 4.63 million units.

The PS5 has sold 13.80 million units in 35 months, while the PS4 sold 18.43 million units. Month 35 for the PS5 is September 2023 and for the PS4 is September 2016.

The PS4 crossed 20 million units sold in Europe in month 37, 30 million in month 51, and 40 million in month 72. The PS4 has sold 45.87 million units to date in Europe. The PS5 is 32.07 million units behind lifetime PS4 sales in Europe.

WoW. Europe will be hard for the PS5 (to catch to PS4) It is so much down compared to the other regions.
It will be interesting if and how and when it will catch up.