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Forums - Sales - August 2025 Circana (NPD) Thread + Predictions

August 2025 Circana (NPD) covers the four-week period from August 3 to 30 and will be released on October 8 (Yes, October. It is late for this month).

Since Circana (NPD) leaks don't happen nearly as often as it used to and hardware revenue is something we do get, be sure to include revenue in your predictions.

Feel free to also predict what you think the top software games will be for the month.

Example prediction:

[Total Hardware Revenue]

  1. [#1 selling console] XXX,000
  2. [#2 selling console] XXX,000
  3. [#3 selling console] XXX,000
  4. [#4 selling console] XXX,000

VGChartz US estimates for August 2024:

  1. PS5 - 258K
  2. XSX|S - 144K
  3. NS - 141K

VGChartz US estimates for July 2025:

  1. NS2 - 456K
  2. PS5 - 197K
  3. NS - 70K
  4. XSX|S - 69K

Possible impact on hardware sales:

  • NS2 - Supply issues
  • NS1 - Price increase on August 3 (Link)
  • PS5 - Price increase on August 21 (Link)
  • XS - Continued impact from May 1 price increase (Link)
  • Some retailers didn't have increased price for NS1 or PS5 right away. Possible some people went and purchased NS1 or PS5 before the price increased.

Current schedule for Circana (NPD):

  • Aug (Aug 3 - Aug 30) - Oct 8
  • Sep (Aug 31 - Oct 4) - Oct 22
  • Oct (Oct 5 - Nov 1) - Nov 20
  • Nov (Nov 2 - Nov 29) - Dec 17

RESULTS

Link to the VGChartz article here.

Switch 2 Sales Hit 2.4 Million in the US in August, NBA 2K26 Top Game 

The Nintendo Switch 2 in its third month remained the best-selling console in the US for August 2025 in terms of units sold and dollar sales, according to figures from Circana (formerly The NPD Group). Circana includes the dates for the four-week period of August 3 to 30.

Circana revealed the Switch 2 has now sold around 2.4 million units in the US and is currently tracking 77 percent ahead of the original Nintendo Switch after three months. The Switch 2 is now tracking ahead of the previous record holder - the PlayStation 4 - after three months, which sold 2.2 million units during the three months ending January 2014.

Hardware sales for the Switch 2 were enough to offset the double-digital percentage declines in the PlayStation 5, Xbox Series X|S, and Nintendo Switch.

Overall spending on video games in August increased 11 percent year-on-year from $4.18 billion to $4.66 billion. Spending on video game content increased 11 percent from 3.77 billion to $4.18 billion, while video game hardware sales increased 32 percent from $236 million to $312 million. Spending on accessories decreased six percent from $160 million to $169 million.

In terms of 2025 total sales, overall spending on video games is up one percent year-on-year from $37.06 billion to $37.33 billion. Spending on video game content decreased less than one percent from $32.94 billion to $32.85 billion, while video game hardware sales grew 20 percent from $2.39 billion to $2.86 billion. Spending on accessories decreased six percent from $1.72 billion to $1.63 billion.

"Monthly hardware spending increased by 32% when compared to a year ago, to $312M," said Circana Executive Director and Video Game Industry Analyst Mat Piscatella. "Nintendo Switch 2 sales were able to offset double-digit percentage declines across each of PlayStation 5, Xbox Series and Switch."

"NBA 2K26, Mobile, and Nintendo Switch 2 drove 11% spending growth in August when compared to a year ago, helping lift total projected spending across video game hardware, content and accessories to $4.7B."

The Nintendo Switch 2 Pro Controller was the best-selling accessory in the US in both units and dollar sales for both August and 2025 year-to-date.

NBA 2K26, which released a month earlier this year, debuted in first place and is the fifth best-selling game of 2025. It was the best-selling game on both PlayStation and Xbox.

Madden NFL 26 debuted in second and is the 10th best-selling game of 2025. It is also in the EA Sports MVP Bundle and EA Sports Kickoff Bundle, which came in eighth and ninth places, respectively. It was the second best-selling game in August on PlayStation, Xbox, and Nintendo, while it came in first on the PC charts.

Mafia: The Old Country debuted in third place, Metal Gear Solid Delta: Snake Eater debuted in 4th place, Gears of War: Reloaded debuted in sixth place, and Story of Seasons: Grand Bazaar debuted in 19th place.

Here are the top 20 best-selling games in terms of dollars for August 2025:

Here are the top 20 best-selling games in 2025 year-to-date:

Here are the top 10 best-selling premium games on PlayStation platforms in August 2025:

Here are the top 10 best-selling premium games on Xbox platforms in August 2025:

Here are the top 10 best-selling premium games on Nintendo platforms in August 2025:

Here are the top 10 best-selling premium games on PC in August 2025:

Last edited by trunkswd - on 08 October 2025

VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTube channel discussing gaming sales and news. Follow me on Bluesky.

I post and adjust the VGChartz hardware estimates, with help from Machina.

Writer of the Sales Comparison | Monthly Hardware Breakdown Monthly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.

Around the Network
  1. NS2 - 400K
  2. PS5 - 160K
  3. Xbox - 65K
  4. NS - 50K


My primary threads:

Ultimate Showdowns: JP 2023 / JP 2024 / JP 2025 / 2025 / 2024 / 2023 / 20222021

Lifetime Showdowns: Global / Regional / Historical / YOY Charts / 150M+ Club Chart

Best holiday months / When will the Switch pass 160M? / LT expectations of: Switch / PS5 / XBSX / Switch 2

Bump!

Report drops on Wednesday. Get your predictions in. 



VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTube channel discussing gaming sales and news. Follow me on Bluesky.

I post and adjust the VGChartz hardware estimates, with help from Machina.

Writer of the Sales Comparison | Monthly Hardware Breakdown Monthly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.

NS2 - 370K
PS5 - 150K
Xbox - 65K
NS - 62K



PS5 went from having awesome deals to no deals + a price hike on August 21. Curious how this is going to affect sales.



Around the Network
Kyuu said:

PS5 went from having awesome deals to no deals + a price hike on August 21. Curious how this is going to affect sales.

The EU had tons of sales, I guess tariffs will put a stop to US ones I guess. 



NS2 400k
PS5 125k
Xbox 50k
NSW 60k



Please excuse my (probally) poor grammar

I saw somewhere that retailers were holding down prices and stock levels at the old price, so I believe the PS5 should see a sales surge in August and September, with many people buying up the old stock before the new one hits the shelves. From what I'm seeing, the PS5 will see a sales surge this holiday season. We can't forget that Sony's forecast for the fiscal year is 15 million units, and so far that forecast hasn't changed.



Random_Matt said:
Kyuu said:

PS5 went from having awesome deals to no deals + a price hike on August 21. Curious how this is going to affect sales.

The EU had tons of sales, I guess tariffs will put a stop to US ones I guess. 

Also Canada had $70 off on PS5 starting on August 21st for 2 weeks. 



Blood_Tears said:
Random_Matt said:

The EU had tons of sales, I guess tariffs will put a stop to US ones I guess. 

Also Canada had $70 off on PS5 starting on August 21st for 2 weeks. 

in China too