Funny that it takes a satire comedy show to sum up the controversy better than the majority of opinion and news site.  The Megan Kelly part sums up exactly how when something even have a hint of political meaning the story changes based on who it is targeted at. 

Why do people always just believe everything they read from some dudes on Twitter or wherever else? The sales didn't drop 97,5% because of some failed ad campaign. They simply dropped so much in Europe because they didn't have cars to sell anymore and stopped production already months before that drop. 

How can anyone even believe such a high number could have any other reason as "there were no cars to sell"?

Doesn't mean their new direction won't completely fail but that has nothing to do with the campaign itself and rather with if those Jaguar customers who don't want to buy an Jaguar EV can be replaced with as many new customers who will buy a Jaguar because of it. 

Edit: ok Lurker mentioned it already but yeah, crazy how easy people believe something. 

That Megyn Kelly stuff puts her hypocrisy front and center, I recommend watching.

I literally just caught this one. It more or less confirms what I want to say about the following post:

It seems that the hissy fits being thrown at this ad and the Sydney Sweeney ad are both coming from predominantly right-wing reactionaries and a small number of pro-leftist virtue signalers whose life is just virtue signaling about every little thing they can find.

This is the current face of outrage culture, it's predominantly from the reactionary side pretending like the entire left thinks a certain way, when it's really just a small number of pro-left virtue signalers.

I'm really not invested in any of this.

Just give me season three of Euphoria, I hope her ad doesn't complicate getting it filmed, the rest of the world can burn for all I care :p

Eugenics hasn't been a widespread or mainstream thing in almost a century.

Getting offended by a joke about great genes in 2025 cos of things that happened before 99% of people alive today were even born is ridiculous.

What,they never actually said great genes, just jeans?

Lol

Fucking.

LoL
People are so stupid and on edge nowadays crying over anything just to get attention.

Well I stand corrected. The Yahoo article I read didn't mention of the extenuating circimstances. So the long and short of it is the sales would tanked regardless due to production changes. I appreciate the information.

@crissindahouse My source was Yahoo Auto. It's my fault for not doing any further due diliigence than the initial article I read. That said, I clearly wasn't sourcing Twitter.

As for the actual topic. I still don't know how this is a thing. American Eagle used an attractive woman to sell there jeans. That's just a basic marketing tactic. Sydney Sweeney is currently the "it girl". The one people seemed focused on, so that's why it's her. In a few years, it'll be someone else. The discourse around this ad campaign makes it difficult for actual cases of bias to be taken seriously. 

Totally agree, you have to be far beyond thin skinned to be offended by a clothing company that says 'great jeans', because jeans sounds somewhat similar to genes. Being offended by that is beyond dumb and petty.

Even if the model is white, has blue eyes. I mean over half of Scandinavian women have the same traits and it's not exactly rare in US or EU for that matter either.

The reaction video where the word genes was crossed out for jeans was also beyond stupid though.

Rob Flaherty who worked on the Kamala Harris campaign has an interesting opinion piece on it.

https://www.politico.com/news/magazine/2025/08/08/sydney-sweeney-republicans-win-media-ecosystem-00497761

Due to our current media ecosystem, these stories are extremely useful to the Republican party (and possibly other far-right parties). Even without a single elected democrat having talked about the ad or expressed outrage, republican influencers and media figures very effectively catapulted the outrage of 5-10 irrelevant Tik-Tokkers into being about “everything that’s wrong with the democratic party”. And suddenly everybody are talking about a jeans ad, discussing if it is offensive or not, instead of talking about a president who has been involved in human trafficking of underage girls for sex slavery.

We already got a fascist as president of the US, who is sending innocent people to concentration camps in foreign countries and supports ethnic cleansing of palestinians. There are enough real things to be discussing and be angry about, but the thing is, social media algorithms are engineered to make us focus on rubbish like this jeans ad.

Outrage to this ad is exactly why there was a red wave last year. People find this faux outrage silly, non important and laughable. Hardworking folks are more concerned with the economy then ads that can be racist via 6 degrees of Kevin Bacon game playing.