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LurkerJ on 31 July 2025
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Darc Requiem said:
LurkerJ said:

Not long ago, the right threw a hissy fit over this ad. Even Elon Musk jumped in and made silly comments. Check the YouTube comments section for how vile and triggered people were over it. 

I'll try to be consistent and say the same thing for both ads, they grabbed my attention. Prior to seeing either ad, I had no idea that Jaguar was about to unveil a new lineup of cars, and I never thought about American Eagle as a place where I can buy clothes. So well done both? 

Pop Culture was regularly guilty of being controversial, maybe we're just heading back to how things were not long ago, for good or bad, depending on your perspective. 

Elon being an idiot doesn't mean this was a good ad. I didn't even realize it was for the Jaguar automobile brand at first and I wasn't alone. The Jaguar vehicles were barely featured, it looked like a fashion show. Advertising is supposed to expand the audience for a product while maintaining the existing consumer base. Too often, at least in the past 5 to 10 years. Advertising targets a new audience with no consideration of how it will effect the existing one. Jaguar is a luxury automobile brand with a traditionally conservative consumer base. This type of ad was a recipe for disaster.  

I don't disagree that the Jaguar ad sucks, but one of the metrics of a successful ad is getting people to watch it and talk about it. In an age in which attention is a very expensive currency, I think it's an achievement that we're talking about either ad campaigns. And while the Jaguar ad sucks, one cannot ignore that the negative reactions were majorly fuelled by the crowd that shouts and ready to go off "go-woke-go-broke" at the slightest hint of "diversity". As someone who has been critical of the left in the last 10 years for their overzealous policing of thoughts, I just can't see how the anti-DEI crowd isn't much worse in their trigger-ability and stupidity. 

As for the Jaguar ad being a recipe for a disaster, I see a lot of bad ads by Apple, and not every Nintendo ad is my cup of tea either, but they hardly influence my buying decision. I don't know if Jaguar went bust because of that ad. Maybe something for me to look into. 

All these corporations are full of shit anyway. They will fly the LGBT flag when the vibe is right, and they will burn them down the minute they think it's going to become inconvenient to their bottom line.