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crissindahouse on 01 August 2025
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Darc Requiem said:
LurkerJ said:

I don't disagree that the Jaguar ad sucks, but one of the metrics of a successful ad is getting people to watch it and talk about it. In an age in which attention is a very expensive currency, I think it's an achievement that we're talking about either ad campaigns. And while the Jaguar ad sucks, one cannot ignore that the negative reactions were majorly fuelled by the crowd that shouts and ready to go off "go-woke-go-broke" at the slightest hint of "diversity". As someone who has been critical of the left in the last 10 years for their overzealous policing of thoughts, I just can't see how the anti-DEI crowd isn't much worse in their trigger-ability and stupidity. 

As for the Jaguar ad being a recipe for a disaster, I see a lot of bad ads by Apple, and not every Nintendo ad is my cup of tea either, but they hardly influence my buying decision. I don't know if Jaguar went bust because of that ad. Maybe something for me to look into. 

All these corporations are full of shit anyway. They will fly the LGBT flag when the vibe is right, and they will burn them down the minute they think it's going to become inconvenient to their bottom line. 

Jaguar sales tanked after their new ad campaign. It was a catastrophic decline. 97.5% decline to be more specifc. People raging online isn't necessarily a reflection of general sentiment. However, in the case of Jaguar, the general reaction was not good. If a company rolls out an ad campaign that tanks their sales. The ad campaign bad. At this point, I don't care about whatever buzzword people toss around. DEI, Woke, etc. They get tossed around ad nauseum until they lose all meaning. What's the reality of the situation? That's the only thing that matters. People have raged on line about things that have done well. The problem I see with ads on the whole is that companies often assume the online reaction reflects reaction of the general public. Sometime it's the vocal minority and sometimes it's the canary in the coal mine that signals a need to change course. 

https://autos.yahoo.com/articles/jaguars-wild-electric-gt-range-153700079.html

Why do people always just believe everything they read from some dudes on Twitter or wherever else? The sales didn't drop 97,5% because of some failed ad campaign. They simply dropped so much in Europe because they didn't have cars to sell anymore and stopped production already months before that drop. 

How can anyone even believe such a high number could have any other reason as "there were no cars to sell"?

Doesn't mean their new direction won't completely fail but that has nothing to do with the campaign itself and rather with if those Jaguar customers who don't want to buy an Jaguar EV can be replaced with as many new customers who will buy a Jaguar because of it. 

Edit: ok Lurker mentioned it already but yeah, crazy how easy people believe something.