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Darc Requiem on 31 July 2025
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LurkerJ said:
Darc Requiem said:

Elon being an idiot doesn't mean this was a good ad. I didn't even realize it was for the Jaguar automobile brand at first and I wasn't alone. The Jaguar vehicles were barely featured, it looked like a fashion show. Advertising is supposed to expand the audience for a product while maintaining the existing consumer base. Too often, at least in the past 5 to 10 years. Advertising targets a new audience with no consideration of how it will effect the existing one. Jaguar is a luxury automobile brand with a traditionally conservative consumer base. This type of ad was a recipe for disaster.  

I don't disagree that the Jaguar ad sucks, but one of the metrics of a successful ad is getting people to watch it and talk about it. In an age in which attention is a very expensive currency, I think it's an achievement that we're talking about either ad campaigns. And while the Jaguar ad sucks, one cannot ignore that the negative reactions were majorly fuelled by the crowd that shouts and ready to go off "go-woke-go-broke" at the slightest hint of "diversity". As someone who has been critical of the left in the last 10 years for their overzealous policing of thoughts, I just can't see how the anti-DEI crowd isn't much worse in their trigger-ability and stupidity. 

As for the Jaguar ad being a recipe for a disaster, I see a lot of bad ads by Apple, and not every Nintendo ad is my cup of tea either, but they hardly influence my buying decision. I don't know if Jaguar went bust because of that ad. Maybe something for me to look into. 

All these corporations are full of shit anyway. They will fly the LGBT flag when the vibe is right, and they will burn them down the minute they think it's going to become inconvenient to their bottom line. 

Jaguar sales tanked after their new ad campaign. It was a catastrophic decline. 97.5% decline to be more specifc. People raging online isn't necessarily a reflection of general sentiment. However, in the case of Jaguar, the general reaction was not good. If a company rolls out an ad campaign that tanks their sales. The ad campaign bad. At this point, I don't care about whatever buzzword people toss around. DEI, Woke, etc. They get tossed around ad nauseum until they lose all meaning. What's the reality of the situation? That's the only thing that matters. People have raged on line about things that have done well. The problem I see with ads on the whole is that companies often assume the online reaction reflects reaction of the general public. Sometime it's the vocal minority and sometimes it's the canary in the coal mine that signals a need to change course. 

https://autos.yahoo.com/articles/jaguars-wild-electric-gt-range-153700079.html