| LurkerJ said: Not long ago, the right threw a hissy fit over this ad. Even Elon Musk jumped in and made silly comments. Check the YouTube comments section for how vile and triggered people were over it. I'll try to be consistent and say the same thing for both ads, they grabbed my attention. Prior to seeing either ad, I had no idea that Jaguar was about to unveil a new lineup of cars, and I never thought about American Eagle as a place where I can buy clothes. So well done both? Pop Culture was regularly guilty of being controversial, maybe we're just heading back to how things were not long ago, for good or bad, depending on your perspective. |
Elon being an idiot doesn't mean this was a good ad. I didn't even realize it was for the Jaguar automobile brand at first and I wasn't alone. The Jaguar vehicles were barely featured, it looked like a fashion show. Advertising is supposed to expand the audience for a product while maintaining the existing consumer base. Too often, at least in the past 5 to 10 years. Advertising targets a new audience with no consideration of how it will effect the existing one. Jaguar is a luxury automobile brand with a traditionally conservative consumer base. This type of ad was a recipe for disaster.
