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Darc Requiem on 12 August 2025
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LurkerJ said:
Darc Requiem said:

Jaguar sales tanked after their new ad campaign. It was a catastrophic decline. 97.5% decline to be more specifc. People raging online isn't necessarily a reflection of general sentiment. However, in the case of Jaguar, the general reaction was not good. If a company rolls out an ad campaign that tanks their sales. The ad campaign bad. At this point, I don't care about whatever buzzword people toss around. DEI, Woke, etc. They get tossed around ad nauseum until they lose all meaning. What's the reality of the situation? That's the only thing that matters. People have raged on line about things that have done well. The problem I see with ads on the whole is that companies often assume the online reaction reflects reaction of the general public. Sometime it's the vocal minority and sometimes it's the canary in the coal mine that signals a need to change course. 

https://autos.yahoo.com/articles/jaguars-wild-electric-gt-range-153700079.html

Thank you for the information above.

I've just had a look online to see exactly how a company can have almost 100% decline in sales after an ad campaign, there is a lot more to the story than just the ads being bad. 

Jaguar effectively halted production of ALL of their cars, and that decision was made way before the ad campaign rolled out. Early 2024 to be specific. Jaguar intentionally ceased production of nearly all its internal combustion models months before launching its new ad campaign. That means dealerships had minimal or no inventory before the new ads even released. 

https://www.caranddriver.com/news/a60075224/jaguar-gas-cars-production-ending/ March 2024

https://www.topgear.com/car-news/business/jaguar-has-stopped-building-xe-xf-and-f-type-i-pace-and-e-pace-stop-decJuly 2024

the sales slump is due to a planned production hiatus until their EV line up is ready, that was inevitably going to affect the numbers in 2025. Now, whether we think this is a good business decision or a bad one is a separate matter, but it's clearly not tied to the ad campaign.

then you have the Jaguar Land Rover line that was heavily impacted by Trump's tariff, shipments to the US were paused for an entire month, and when shipments resumed, they started selling them at a higher price. Looking further, this doesn't seem to be relevant since the 97.5% decline you quoted doesn't include the Land Rover cars, which makes sense, the decline only affected cars that went into production hiatus. 

Happy to be corrected as I am not an expert, but really it doesn't seem like the cryptic online ad campaign wasn't all that significant. The ads were for cars that are not going to be ready until 2026 anyway, and they were released online months after the critical business decisions have been made.

Well I stand corrected. The Yahoo article I read didn't mention of the extenuating circimstances. So the long and short of it is the sales would tanked regardless due to production changes. I appreciate the information.

@crissindahouse My source was Yahoo Auto. It's my fault for not doing any further due diliigence than the initial article I read. That said, I clearly wasn't sourcing Twitter.

As for the actual topic. I still don't know how this is a thing. American Eagle used an attractive woman to sell there jeans. That's just a basic marketing tactic. Sydney Sweeney is currently the "it girl". The one people seemed focused on, so that's why it's her. In a few years, it'll be someone else. The discourse around this ad campaign makes it difficult for actual cases of bias to be taken seriously.