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Forums - Sales Discussion - August Circana (NPD) 2024 Thread + Predictions

August 2024 Circana (NPD) covers the four-week period from August 4 to 31 and will be released on October 9.

Since Circana (NPD) leaks don't happen nearly as often as it used to and hardware revenue is something we do get, be sure to include revenue in your predictions.

Feel free to also predict what you think the top software games will be for the month.

Example prediction:

[Total Hardware Revenue]

  1. [#1 selling console] XXX,000
  2. [#2 selling console] XXX,000
  3. [#3 selling console] XXX,000

VGChartz US estimates for August 2023:

  1. PS5 - 361K
  2. XSX|S - 212K
  3. NS - 198K

Upcoming Circana (NPD) release dates (subject to change as Circana has delayed reports in the past):

  • Aug (Aug 4-Aug 31) - Oct 11
  • Sep (Sep 1-Oct 5) - Oct 23
  • Oct (Oct 6 - Nov 2) - Nov 20
  • Nov (Nov 3 - Nov 30) - Dec 18
  • Dec (Dec 1 - Jan 4) - Jan 22

Results

TLDR

  • Units: PS5 > XS > NS
  • Revenue: PS5 > XS > NS
  • PS5 units: Disc drive 61% / Digital Edition 39%
  • XS units: Series X 57% / Series S 43%
  • Revenue % drop: XS - 34% / PS5 -36% / NS -41%

Link to the VGChartz article here.

PS5 Best-Seller in the US in August, Madden NFL 25 Top Selling Game

The PlayStation 5 was the best-selling console in the US in August 2024 in terms of units sold and dollar sales, according to figures from Circana (formerly The NPD Group). Circana includes the dates for the four-week period of August 4 to 31.

The Xbox Series X|S came in second place in terms of units sold and dollar sales and the Nintendo Switch came in third place.

The PS5 with a disc drive accounted for 61 percent of PS5 sales, while the PS5 Digital Edition accounted for 39 percent. The Xbox Series X accounted for 57 percent of Xbox Series X|S sales, while the Xbox Series S accounted for 43 percent.

In terms of revenue, the Xbox Series X|S had the smallest drop with revenue down 34 percent year-on-year, followed by the PS5, which was down 36 percent year-on-year. Revenue for the Nintendo Switch dropped 41 percent year-on-year.

Overall spending on video games in August fell 10 percent year-on-year from $4.44 billion to $4.12 billion. Spending on video game content decreased five percent from $3.93 billion to $3.74 billion, while video game hardware sales dropped 36 percent from $324 million to $208 million. Spending on accessories decreased three percent from $178 million to $173 million.

"Projected U.S. total spending on video game hardware, content and accessories fell 7% during August 2024 versus a year ago, to $4.1B," said Circana Executive Director and Video Game Industry Analyst Mat Piscatella. "5% increase in Mobile content spending was offset by declines across other areas."

In terms of 2024 year-to-date sales through August, overall spending on video games is up one percent year-on-year from $35.91 billion to $36.29 billion. Spending on video game content increased four percent from $31.12 billion to $32.28 billion, while video game hardware sales dropped 28 percent from $3.21 million to $2.30 million. Spending on accessories increased eight percent from $1.58 million to $1.71 million.

The PS5 DualSense Wireless Controller in Midnight Black was the best-selling accessory of August in terms of dollar sales, while the PlayStation Portal remained the best-selling accessory for 2024 year-to-date. The PS5 Pulse Elite Wireless Headset White is the best-selling headset year-to-date.

Madden NFL 25 was the best-selling game of August 2024, which is the 25th consecutive year in which a new entry in the franchise debuted in first place. It is the 12th best-selling game of 2024 through August.

The EA Sports MVP Bundle, which includes the EA Sports College Football 25 Deluxe Edition and Madden NFL 25 Deluxe Edition, dropped two spots to fourth place. The bundle is currently in fourth on the year-to-date charts.

EA Sports College Football 25 dropped one spot to second place and remains the best-selling game of 2024 year-to-date.

There were three other new releases in the top 20 for August 2024. Star Wars Outlaws debuted in third place, Visions of Mana debuted in 10th place, and Gundam Breaker 4 debuted in 11th place.

Elden Ring dropped two spots to fifth place, while Hogwarts Legacy is up one spot to sixth place. Minecraft fell two spots to seventh place, while Call of Duty: Modern Warfare III (2023) dropped four spots to eighth place. Marvel's Spider-Man 2 is up one spot to ninth place.

Here are the top 20 best-selling games in terms of dollars for August 2024:

Here are the top 20 best-selling games in 2024 year-to-date:

Here are the top 10 games played on the PlayStation 5 ranked by monthly active users:

Here are the top 10 games played on the Xbox Series X|S ranked by monthly active users:

Here are the top 10 games played on Steam ranked by monthly active users:

Here are the top 10 best-selling premium games on PlayStation platforms in August 2024:

Here are the top 10 best-selling premium games on Xbox platforms in August 2024:

Here are the top 10 best-selling premium games on Nintendo platforms in August 2024:

Last edited by trunkswd - on 11 October 2024

VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTubeFollow me on Twitter, Bluesky, and Threads.

I post and adjust the VGChartz hardware estimates, with help from Machina.

Writer of the Sales Comparison | Monthly Hardware Breakdown Monthly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.

Around the Network
  1. PS5 - 350K
  2. XSX|S - 200K
  3. NS - 150K


Upcoming U.S. video game market results from Circana:

Coverage Month - Public Release Date
Aug (Aug 4-Aug 31) - Oct 11
Sep (Sep 1-Oct 5) - Oct 23
Oct (Oct 6 - Nov 2) - Nov 20
Nov (Nov 3 - Nov 30) - Dec 18
Dec (Dec 1 - Jan 4) - Jan 22

Digital Data Sharing Participating Publishers:

[image or embed]

— Mat Piscatella (@matpiscatella.bsky.social) October 2, 2024 at 4:52 PM

August Circana (NPD) has been delayed by 2 days and will now come out on October 11. This also means September report will be out just 12 days later on October 23 (unless that data gets delayed).

Last edited by trunkswd - on 02 October 2024

VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTubeFollow me on Twitter, Bluesky, and Threads.

I post and adjust the VGChartz hardware estimates, with help from Machina.

Writer of the Sales Comparison | Monthly Hardware Breakdown Monthly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.

trunkswd said:

Upcoming U.S. video game market results from Circana:

Coverage Month - Public Release Date
Aug (Aug 4-Aug 31) - Oct 11
Sep (Sep 1-Oct 5) - Oct 23
Oct (Oct 6 - Nov 2) - Nov 20
Nov (Nov 3 - Nov 30) - Dec 18
Dec (Dec 1 - Jan 4) - Jan 22

Digital Data Sharing Participating Publishers:

[image or embed]

— Mat Piscatella (@matpiscatella.bsky.social) October 2, 2024 at 4:52 PM

August Circana (NPD) has been delayed by 2 days and will now come out on October 11. This also means September report will be out just 12 days later on October 23 (unless that data gets delayed).

Great. Why don't they just delay it until the rest of the year already? 



August and September data will be very close if September data is not delayed again. My guess is that the PS5 will end September with 62.5 million sold, the Xbox with 30.2 million and the Switch with 143.9 million



Around the Network
CourageTCD said:

Great. Why don't they just delay it until the rest of the year already?

In cases like those I prefer the old way, VGChartz estimates, it may not be accurate but we had the numbers way sooner. Can't we get some estimates in cases like these alongside with the europe ones, and when the NPD releases, it will just get adjusted ?



Last few days to get your predictions in. 



VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTubeFollow me on Twitter, Bluesky, and Threads.

I post and adjust the VGChartz hardware estimates, with help from Machina.

Writer of the Sales Comparison | Monthly Hardware Breakdown Monthly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.

PS5 300k
XBS 175k
NSW 150k

Hardware revenue 210 million



Please excuse my (probally) poor grammar

I had a funny dream yesterday. I dreamed that Circana released September's data but not the August's



Tomorrow is finally the day. Last day to get your predictions in.

Funny enough September data for Japan and Europe is already out. 



VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTubeFollow me on Twitter, Bluesky, and Threads.

I post and adjust the VGChartz hardware estimates, with help from Machina.

Writer of the Sales Comparison | Monthly Hardware Breakdown Monthly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.