Barozi said: Okay time for a new episode of Bold Prediction Time !!! - Xbox 360 will move 1 billion software units - |
It only needs 2 more years without too much of a drop in SW sales to get there. Doable this year with no self competition. But 2014? Will 360 even be on the market through all of 2014?
2012 Xbox 360 Yearly SW: LTD HW ~ 1.93
So 360 ratio is higher than PS3, but it's still in the Source's danger zone.
I wonder if part of this drop is because late generation sales might be in part early gen buyers replacing machines and increased cross ownership. If I have a PS3 and decide to get a 360 then the number of games I'm inclined to buy is pretty low, limited more or less to the exclusives. Same with PS3 owners picking up a 360 for cheap.
The 2008 peak year is interesting because that year the 360 ratio was 4.06 and the PS3 ratio was 4.58. And 2009 was a precipitous drop to below 3 for both systems, with PS3 being a touch higher than 360. In 2010 PS3 again had a slightly higher ration than 360. In 2011 it was the same with PS3 having a marginally higher ratio. So things flipped in 2012 with 360 getting the higher ratio as the 2 systems entered the terminal phase. Given the margin for error with software sales the differences between PS3 and 360 over the last 3 are essentially negligible.
There's another factor to this terminal phase that's unique this gen compared to previous and that's the significant digital market. I would like to see the industry figures on the market share for digital sales. If it's 5% of total sales then 360 is actually out of the danger zone for 2012 at 2.02 and PS3 is still in the danger zone. At 7% market share PS3 is out of the danger zone for 2012 (just). However there's nothing that can stop 2013 plunging into the danger zone even factoring in digital game sales.
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