Super Mario Bros 3.
While SMWorld expanded quite a bit on the formula (new powerups, Yoshi, Switches, Star Road...), SMB3 did all the groundwork and Nintendo only expanded on it with World. SMW is just evolutionary, while SMB3 was revolutionary.
The Nintendo eShop rating Thread: http://gamrconnect.vgchartz.com/thread.php?id=237454 List as Google Doc: https://docs.google.com/spreadsheets/d/1aW2hXQT1TheElVS7z-F3pP-7nbqdrDqWNTxl6JoJWBY/edit?usp=sharing
The Steam/GOG key gifting thread: https://gamrconnect.vgchartz.com/thread/242024/the-steamgog-key-gifting-thread/1/
Free Pc Games thread: https://gamrconnect.vgchartz.com/thread/248138/free-pc-games/1/