Forums - Gaming Discussion - PS5's marketing feels worse than PS4, while Series X's marketing is better than Xbox One's.

I feel like Sony is messing up their messaging with the PS5.  Whereas MS is doing much better with their messaging.

To run down a couple of things: 

-MS announced their specs first. And some of the more notable specs are better on the Series X. The graphical difference probably won't be very big, but Xbox still has the numbers.

-MS is promising a lot of backwards compatibility across their entire Xbox line up. Sony has promised PS4 BC, but their messaging today has been confusing at best, dismal at worst.  No one knows for sure if PS5 will only allow 100 playable PS4 games, or if it'll offer a lot more than that.

http://www.pushsquare.com/news/2020/03/ps5s_backwards_compatibility_with_ps4_has_fans_baffled

-MS has already shown their box, their controller and some small features like quick resume.

In practice, the differences will be much smaller.  Both systems will probably be 98% the same when it all comes out. The PS5 will likely have a better price. But right now it feels like MS's messaging is just way better.

It doesn't help that Sony's first public discussion about PS5 was an hour long technical breakdown with very little for the consumer. None of this may matter in a year, but right now it's kind of concerning.

This doesn't feel like the same Sony that launched the PS4 (and it arguably isn't as a number of the people have left or they have taken different jobs in the company). 2013 Sony started off the PS4 with some technical discussions, but they announced several games for it day 1.

Compared to their messaging in 2013 it feels like Sony is pivoting away from gamers and more towards developers.  They've been mostly talking about specs, and a few features that developers will be able to take advantage of. While MS is pivoting towards gamers. Even MS's messaging on their specs feels like it's geared as much towards gamers as developers. They're focusing on numbers instead of getting into the deep technical explanations.

Right now it feels like the excitement for PS5 is largely coasting off PS4.  



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If MS is somehow able to maintain this up until launch then that's some pretty flawless execution, so you can't help but wonder how positive is what's to come? Time will tell.

PS5 info dumps have been pretty bland and boring. They are still selling lots of PS4's though, so no reason to turn up the hype just yet, but respond nonetheless. Games.

Cerny 'soft announced' first, correct? It wasn't everything, but enough that it wasn't just a tease that told people nothing.



the-pi-guy said:

Compared to their messaging in 2013 it feels like Sony is pivoting away from gamers and more towards developers. 

Well, that's at least for the moment. They're definitely taking their sweet time, but I don't doubt they'll be able to create a lot of excitement around the console as they've usually been able to. 



Probably because MS caught Sony off guard with there impulse bombshells. Sony might of had to restructure there entire marketing campaign when they realized they didn't have the numbers game.



Definitely feels like MS has caught Sony with their pants down. Maybe not to the same degree that they did in gen 7, but MS definitely caught them off guard. MS revealed a next gen game and the design of the console and controller 3 months ago. Sony has had 3 months to prepare. And what do they do after those 3 months? A technical deep dive designed for developers rather than gamers. Sony could have gone big, revealed a next gen game or two, shown the design of the console and controller, even announce the price tag. Instead we get 50 minutes of Mark Cerny putting people to sleep talking about specs, specs which come in under Xbox Series X in all areas but one I might add. Then they seem to imply that PS5 will only have BC with around 100 PS4 games on release, while MS is teasing that the full XB1 library, including OG Xbox and 360 games, will be BC on Series X from day one, with enhancements like 4K and HDR that require no support from the original devs. It’s no wonder that the PS5 reveal video is like 1/3rd dislikes.

Last edited by shikamaru317 - on 19 March 2020

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the-pi-guy said:

It doesn't help that Sony's first public discussion about PS5 was an hour long technical breakdown with very little for the consumer.

Maybe because this was the talk M. Cerny was supposed to give at GDC?

It has nothing to do with "a public discussion" at all. It had nothing to do with "the consumer".

You know, GDC is for people who are actually supposed to program the damn things. They more or less (yes there were a few "creative sidesteps" in his talk) got precisely what was announced.

Sony could have announced the stream with "If you are a gamerzzzzz, don't listen to it", but I'd reckon that would not have gone too well with said group.



drkohler said:
the-pi-guy said:

It doesn't help that Sony's first public discussion about PS5 was an hour long technical breakdown with very little for the consumer.

Maybe because this was the talk M. Cerny was supposed to give at GDC?

It has nothing to do with "a public discussion" at all. It had nothing to do with "the consumer".

You know, GDC is for people who are actually supposed to program the damn things. They more or less (yes there were a few "creative sidesteps" in his talk) got precisely what was announced.

Sony could have announced the stream with "If you are a gamerzzzzz, don't listen to it", but I'd reckon that would not have gone too well with said group.

You've missed my point here.  

I knew it was a GDC recording the day before and it was exactly what I was expecting.  

My point here is that Sony hasn't addressed gamers.  It would have been smart for them to announce some games before getting into the technical stuff like they did in 2013.  



Neither of them have actually started with marketing to the wider audience. The vast majority of people only cares about games and of that we haven't seen anything. Just remember why PS4 sold so much more than Xbox last gen, it was the exclusive games. I said it before but the specs of the PS4 are completely irrelevant. BC is completely irrelevant and so is the shape of the box or any OS features. As soon as they drop their actual game bombshells, people will make up their mind about which console to get and not a second sooner.



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shikamaru317 said:

Then they seem to imply that PS5 will only have BC with around 100 PS4 games on release, while MS is teasing that the full XB1 library, including OG Xbox and 360 games, will be BC on Series X from day one, with enhancements like 4K and HDR that require no support from the original devs.

It's probably why xbox first party is so bare, they are probably all working on backwards compatibility :P

I am not to concerned about backwards compatibility but it would be nice to know if I can occasionally play some of my PS1 classics from the PS3 PSN or disc in the future.  Games after that don't matter that much to me because I think they age terribly.



the-pi-guy said:
drkohler said:

Maybe because this was the talk M. Cerny was supposed to give at GDC?

It has nothing to do with "a public discussion" at all. It had nothing to do with "the consumer".

You know, GDC is for people who are actually supposed to program the damn things. They more or less (yes there were a few "creative sidesteps" in his talk) got precisely what was announced.

Sony could have announced the stream with "If you are a gamerzzzzz, don't listen to it", but I'd reckon that would not have gone too well with said group.

You've missed my point here.  

I knew it was a GDC recording the day before and it was exactly what I was expecting.  

My point here is that Sony hasn't addressed gamers.  It would have been smart for them to announce some games before getting into the technical stuff like they did in 2013.  

granted it was GDC event, but why would you do a tech spec when your competition just did a tech spec reveal in a better way with superior hardware just a day before.. 

also if it was meant for the developers it should have been shadow dropped, like they did with wired article and not announce it on twitter.