Neither of them have actually started with marketing to the wider audience. The vast majority of people only cares about games and of that we haven't seen anything. Just remember why PS4 sold so much more than Xbox last gen, it was the exclusive games. I said it before but the specs of the PS4 are completely irrelevant. BC is completely irrelevant and so is the shape of the box or any OS features. As soon as they drop their actual game bombshells, people will make up their mind about which console to get and not a second sooner.
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