Forums - Gaming Discussion - PS5's marketing feels worse than PS4, while Series X's marketing is better than Xbox One's.

Hmm... Neither have been stellar. Ms has been more direct.

They have been putting the games first though. They're still building goodwill that they've done ever since the Kinect was dropped. They're also coming from a long way back but baby steps all add up.


Sony have been slow but given the circumstances this year... I don't blame them. Either of them.

Delays for the consoles could happen. I don't think they will... Or, I certainly hope they won't.

Either way, it's still early days.



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Sony haven't done marketing for PS5 yet, they done an interview on Wired and posted the video for GDC.
About BC they were pretty clear that they put it on the silicon, the 100 games was just what they already tested and they were almost all working fine. So don't worry all relevant games shall work fine either straight away or with some patching.
I would wait a little more for official reveals, pricing and real marketing before making this type of thread =p ... this one might become necroed in the future if all changes.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

I can agree to some degree. It's just that it's hard to top PS4 moment . PS4 had amazing launch and introduction while Xbox One just the opposites. PS5 is not bad it's just that PS4 top all of that .



The best part about the threads for the coming months is how many MS fans will crawl back to the light just to hide again when the gen really start and sales for PS5 is much higher than for Xbox.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

twintail said:
Azzanation said:

Of course they have road maps, however road maps can be changed depending on the terms. If your original showcase was going to be about numbers and realized your competitor has the numbers over you, than re-strategizing isn't something new. Its smart. Its probably why Sony might have been quiet for some time. Again its all speculation, we will never know.

So what exactly is the re-strategy here?

They decided to have a GDC talk to let Devs know final spec info.

And that's what they did.

You know man, Sony reacted changing everything by changing nothing.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

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Without a doubt MS is communicating better than Sony.

The majority of gamers don't understand this type of tech talk and will only "get it" by listening to youtubers and the sorts.
What the mass market has seen so far is MS talking and showing what gamers will get; Sony has talked and haven't shown what gamers will get.

Yesterday's presentation shouldn't have happened.
If the target audience was developers, either you don't show this to the mass market - as a first true introduction to PS5 - or you adapt.
In my opinion, Sony, if not able to adapt, either do a private show to developers or simply not show it and wait for a time where you could let people actually undestand.

Not that everything about Sony wasn't understood, but when MS actually shows what that tech is all about, you look bad in comparison.

Overall, MS is doing things well, Sony, not so much.



DélioPT said:
Without a doubt MS is communicating better than Sony.

The majority of gamers don't understand this type of tech talk and will only "get it" by listening to youtubers and the sorts.
What the mass market has seen so far is MS talking and showing what gamers will get; Sony has talked and haven't shown what gamers will get.

Yesterday's presentation shouldn't have happened.
If the target audience was developers, either you don't show this to the mass market - as a first true introduction to PS5 - or you adapt.
In my opinion, Sony, if not able to adapt, either do a private show to developers or simply not show it and wait for a time where you could let people actually undestand.

Not that everything about Sony wasn't understood, but when MS actually shows what that tech is all about, you look bad in comparison.

Overall, MS is doing things well, Sony, not so much.

Eeeeerrrrr GDC haven't been secret meeting before so why now?



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

That wasn't marketing. That was a GDC video. During GDC week.
They didn't talk about price. They didn't show any games. They had no mention of release date.

This really is just a repeat of 2013.
"Sony isn't talking they are awful" yet they CLEARLY make a video (during GDC week) for GAME DEVEoloPERS and now its
"Sony has the worst marketing ever" - because of a GAME DEVELOPER CONFERENCE (gdc) video.

Sony is releasing three big exclusives in two months. Nioh, Persona 5, and FF7R(for now) and yet we are getting constant "sony is doomed" bs.

edit: oh and quick edit. We probably won't see these consoles for more than EIGHT MONTHS. Relax.

Last edited by Bandorr - on 19 March 2020

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DonFerrari said:
Sony haven't done marketing for PS5 yet, they done an interview on Wired and posted the video for GDC.
About BC they were pretty clear that they put it on the silicon, the 100 games was just what they already tested and they were almost all working fine. So don't worry all relevant games shall work fine either straight away or with some patching.
I would wait a little more for official reveals, pricing and real marketing before making this type of thread =p ... this one might become necroed in the future if all changes.

These conscious communications have reached out to millions. Even just an interview is marketing, anything you post on social media is marketing. I don't think its on a big scale but they count as marketing none the the less. Look how many retweets/articles the wired interview or logo reveal got. Although all of this will be forgotten once we have bigger conferences/reveals/directs etc take into effect



Otter said:
DonFerrari said:
Sony haven't done marketing for PS5 yet, they done an interview on Wired and posted the video for GDC.
About BC they were pretty clear that they put it on the silicon, the 100 games was just what they already tested and they were almost all working fine. So don't worry all relevant games shall work fine either straight away or with some patching.
I would wait a little more for official reveals, pricing and real marketing before making this type of thread =p ... this one might become necroed in the future if all changes.

These conscious communications have reached out to millions. Even just an interview is marketing, anything you post on social media is marketing. I don't think its on a big scale but they count as marketing none the the less. Look how many retweets/articles the wired interview or logo reveal got. Although all of this will be forgotten once we have bigger conferences/reveals/directs etc take into effect

Well if you want to consider this marketing then Sony would be the one winning, even they showing a logo got like 10x more coverage than MS console reveal.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994