PS5's marketing feels worse than PS4, while Series X's marketing is better than Xbox One's.

[Otter]

DonFerrari said:

Otter said:

These conscious communications have reached out to millions. Even just an interview is marketing, anything you post on social media is marketing. I don't think its on a big scale but they count as marketing none the the less. Look how many retweets/articles the wired interview or logo reveal got. Although all of this will be forgotten once we have bigger conferences/reveals/directs etc take into effect

Well if you want to consider this marketing then Sony would be the one winning, even they showing a logo got like 10x more coverage than MS console reveal.

"Winning" by default because they have the bigger audience currently (more than 2x userbase). 

But who is gaining/loosing more ground/hype through their current communications. Microsoft is the underdog here.