The quests. All the side quests were relevant to Geralt’s profession, Geralt’s main quest, Geralt’s friends, Geralt himself, or situations that were directly affecting Geralt’s in some way. The quests don’t feel like chores, because they each of them plays into the character’s motivations. I have never seen that in an open world game before. Even Gwent, the most optional of pastimes, heavily features Geralt and friends, so I get why he’d want to collect these.
The quests also overlap each other every now and then and have unforeseen consequences later on, so they feel more organic than the quest list of other games. That they happen to expand on the world building/lore is a welcome bonus. The monster hunting missions also have so much variety that they never really get old and, on higher difficulties, help you learn how to use Signs, potions and oils that you may not have bothered with otherwise.
To me, Witcher 3 surpasses the highest standard for a game’s quest list. Whether anyone enjoys them is a matter of taste, but it is undeniable that the writers and developers put in an unparalleled effort in tailoring these quests to serve the narrative. To do that on the scale of Witcher 3’s size and length makes it seem like it must have been easy for them, when it seems virtually impossible for any other developers/writers.
Witcher 3’s quest system is unrivaled.







