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Forums - Sales Discussion - Sony prioritizing US audience for PS5 reveal because Japan is losing interest

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What do you think

people already know this 36 48.00%
 
I don't believe what he said 8 10.67%
 
There is still hope for Japanese market 12 16.00%
 
It's not relevant does no... 14 18.67%
 
Banzai Nippon 5 6.67%
 
Total:75

Hard to keep a foot in that market with a console and games mostly marketed for the western consumers,even Nintendo has a constant struggle with the mobile market over there.



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It all depends on the games. Look at the success of Monster Hunter on PS4 in Japan. But they can't expect that Call of Duty or GTA sells good in Japan. Since PS3 Sony sees the bigger market outside Japan, but I don't think that japanese people don't want to play at home anymore. It's a vicious circle. No japanese games --> no buys... and no buys --> no japanese games. One side has to start again.

Last edited by siebensus4 - on 09 June 2020

If you have less of a presence in Japan, that could cause less Japanese support. All Sony can do in a situation like that is moneyhat.



See, console manufactorers don't hate and fight as much as we want to believe. It's only the fanbases who jump at each other, meanwhile Sony offered Nintendo the handheld market monopoly on a silver plate and now slowly retreats from their home turf step by step. That's true generosity!



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OTBWY said:
If you have less of a presence in Japan, that could cause less Japanese support. All Sony can do in a situation like that is moneyhat.

Japanese developers are also experiencing the same thing and have or are slowly adjusting to where the market for their games actually is.

No moneyhatting required. Simply common sense.



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HollyGamer said:

The reason Japanese PS fans/gamer have to watch the Japanese version of PS5 games reveal event one day after US reveal is, because Sony are not seeing a big prospect of console in Japan anymore.

This was explained by Japanese industrial/sales and market analyst "Dr Serkan Toto " consultant at en-Kantan.co.jp. He said Japanese video game console market  is just a shadow of its former self.

He further explained that

"About 70 cents of every dollar made in gaming in Japan now flows to mobile. Hence Sony’s efforts to “optimize” timing for the west."

I think he meant more Europe than the US, since he is referring to the West.



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GoOnKid said:

See, console manufactorers don't hate and fight as much as we want to believe. It's only the fanbases who jump at each other, meanwhile Sony offered Nintendo the handheld market monopoly on a silver plate and now slowly retreats from their home turf step by step. That's true generosity!

Ah, the PS Vita makes more sense now. They didn't want it to be too obvious. Gotta keep up appearances.



During the PS2 era, the Japanese console market's revenue was a good 400 billion yen per year. That's pretty similar to what it is now, so it's not that there's less money to go around in Japan nowadays, it's that Sony on its own has been on a tailspin in the country. PlayStation is a shadow of its former self.



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The declaration of the death of the japanese console game market is as always premature. Nintendo proofs that it can sell the PS1/2-numbers still - with DS and 3DS. Switch is on a trajectory to also blow past 20M.

Now, many will say: DS and 3DS (and maybe even Switch) are handhelds, not consoles. That's like a car maker saying: cabrios don't sell anymore in market X, so we are giving up and selling elsewhere, while completely ignoring that compact cars are selling. You need to cater to the needs of the customer, and western gaming companies (and be real: Sony is a western company already) are unwilling to do that for that for japanese customers.

About the mobile game sales: mobile gaming is on the rise worldwide, that is not a new phenomenon. But usually mobile gamers are simply people who didn't game before the rise of mobile gaming, a completely new gaming segment. Classic gamers still mostly prefer classic dedicated devices. But in the case of japanese customers and their lifestyle a handheld console often fits better than a stationary console. Also the types of games are different.

So talking about the japanese market as not worthwile for a console company is just ridiculous if at the same time Switch and Animal Crossing are selling record numbers.

Be honest: Sony doesn't want to do the extra effort to cater for the japanese market and leaves it to mobile and Nintendo. But that is hardly the fault of the market, just the strategic decision at Sony not to invest in that market.



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Mnementh said:

The declaration of the death of the japanese console game market is as always premature. Nintendo proofs that it can sell the PS1/2-numbers still - with DS and 3DS. Switch is on a trajectory to also blow past 20M.

Now, many will say: DS and 3DS (and maybe even Switch) are handhelds, not consoles. That's like a car maker saying: cabrios don't sell anymore in market X, so we are giving up and selling elsewhere, while completely ignoring that compact cars are selling. You need to cater to the needs of the customer, and western gaming companies (and be real: Sony is a western company already) are unwilling to do that for that for japanese customers.

About the mobile game sales: mobile gaming is on the rise worldwide, that is not a new phenomenon. But usually mobile gamers are simply people who didn't game before the rise of mobile gaming, a completely new gaming segment. Classic gamers still mostly prefer classic dedicated devices. But in the case of japanese customers and their lifestyle a handheld console often fits better than a stationary console. Also the types of games are different.

So talking about the japanese market as not worthwile for a console company is just ridiculous if at the same time Switch and Animal Crossing are selling record numbers.

Be honest: Sony doesn't want to do the extra effort to cater for the japanese market and leaves it to mobile and Nintendo. But that is hardly the fault of the market, just the strategic decision at Sony not to invest in that market.

The Switch is catering to that market there. It being portable and all. People spend less time playing in front of a TV and more on portable devices they can play wherever they want. 

The market has been heading towards that for years now, in Japan. And it's been discussed countless times here as well. That you take this as an opportunity to say it all falls on Sony's fault is showing you don't know or see what the gaming habit is like over there. Sony has tried to get into the handheld/mobile market. They made some strides but ultimately chose to focus on their strength: home consoles. Just like Nintendo is doing with the Switch, by making their console be a handheld, which is where they've always been unmatched. It's no question they succeed in Japan since they cater to the market that's still the most relevant there, both for Nintendo and the customers.

Last edited by Hynad - on 09 June 2020