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Forums - Sales Discussion - Sony prioritizing US audience for PS5 reveal because Japan is losing interest

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What do you think

people already know this 36 48.00%
 
I don't believe what he said 8 10.67%
 
There is still hope for Japanese market 12 16.00%
 
It's not relevant does no... 14 18.67%
 
Banzai Nippon 5 6.67%
 
Total:75
Hynad said:

The Switch is catering to that market there. It being portable and all. People spend less time playing in front of a TV and more on portable devices they can play wherever they want. 

The market has been heading towards that for years now, in Japan. And it's been discussed countless times here as well. That you take this as an opportunity to say it all falls on Sony's fault is showing you don't know or see what the gaming habit is like over there. Sony has tried to get into the handheld/mobile market. They made some strides but ultimately chose to focus on their strength: home consoles. Just like Nintendo is doing with the Switch, by making their console be a handheld, which is where they've always been unmatched. It's no question they succeed in Japan since they cater to the market that's still the most relevant there, both for Nintendo and the customers.

It requires a giant leap in logic to consider mobile and handheld gaming similar, let alone the same. Besides, if it was as simple as portability, then the Vita should have achieved higher lifetime sales than the PS4 in Japan.

Also, it's perplexing that you take offense with mnementh's post for him saying that Sony's sales declined because of their own strategic choices when you yourself are saying that Sony made the choice not to adapt to any changes in the Japanese market.



Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

A Biased Review Reloaded / Open Your Eyes / Switch Shipments

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RolStoppable said:
Hynad said:

The Switch is catering to that market there. It being portable and all. People spend less time playing in front of a TV and more on portable devices they can play wherever they want. 

The market has been heading towards that for years now, in Japan. And it's been discussed countless times here as well. That you take this as an opportunity to say it all falls on Sony's fault is showing you don't know or see what the gaming habit is like over there. Sony has tried to get into the handheld/mobile market. They made some strides but ultimately chose to focus on their strength: home consoles. Just like Nintendo is doing with the Switch, by making their console be a handheld, which is where they've always been unmatched. It's no question they succeed in Japan since they cater to the market that's still the most relevant there, both for Nintendo and the customers.

It requires a giant leap in logic to consider mobile and handheld gaming similar, let alone the same. Besides, if it was as simple as portability, then the Vita should have achieved higher lifetime sales than the PS4 in Japan.

Also, it's perplexing that you take offense with mnementh's post for him saying that Sony's sales declined because of their own strategic choices when you yourself are saying that Sony made the choice not to adapt to any changes in the Japanese market.

You're the master leaper of logic. So I'll take this as a compliment.

Have a good one.



Hynad said:
Mnementh said:

The declaration of the death of the japanese console game market is as always premature. Nintendo proofs that it can sell the PS1/2-numbers still - with DS and 3DS. Switch is on a trajectory to also blow past 20M.

Now, many will say: DS and 3DS (and maybe even Switch) are handhelds, not consoles. That's like a car maker saying: cabrios don't sell anymore in market X, so we are giving up and selling elsewhere, while completely ignoring that compact cars are selling. You need to cater to the needs of the customer, and western gaming companies (and be real: Sony is a western company already) are unwilling to do that for that for japanese customers.

About the mobile game sales: mobile gaming is on the rise worldwide, that is not a new phenomenon. But usually mobile gamers are simply people who didn't game before the rise of mobile gaming, a completely new gaming segment. Classic gamers still mostly prefer classic dedicated devices. But in the case of japanese customers and their lifestyle a handheld console often fits better than a stationary console. Also the types of games are different.

So talking about the japanese market as not worthwile for a console company is just ridiculous if at the same time Switch and Animal Crossing are selling record numbers.

Be honest: Sony doesn't want to do the extra effort to cater for the japanese market and leaves it to mobile and Nintendo. But that is hardly the fault of the market, just the strategic decision at Sony not to invest in that market.

The Switch is catering to that market there. It being portable and all. People spend less time playing in front of a TV and more on portable devices they can play wherever they want. 

The market has been heading towards that for years now, in Japan. And it's been discussed countless times here as well. That you take this as an opportunity to say it all falls on Sony's fault is showing you don't know or see what the gaming habit is like over there. Sony has tried to get into the handheld/mobile market. They made some strides but ultimately chose to focus on their strength: home consoles. Just like Nintendo is doing with the Switch, by making their console be a handheld, which is where they've always been unmatched. It's no question they succeed in Japan since they cater to the market that's still the most relevant there, both for Nintendo and the customers.

Whoa, slow down. You being a bit too defensive, if you see my comment as an attack on Sony. I didn't say it is their fault, I said they made a strategic decision to focus on a different market. As Nintendo made a strategic decision to leave the red ocean of graphical power driven gaming design. That's not a fault, it is a decision made.

What I wanted to express though is, that the japanese market isn't collapsing or anything, it is fine as long as you design products catered for it.

EDIT: Also you seem to indicate the mobile and handheld console market are somehow similar. I am not sure if that is your intended direction of your comment. But if so: that is not true. Just look at the demograhics. Mobile gamers are a completely new group of customers, not prior into gaming. Handheld console gamers are much more classic gamers, only they often don't have the time tospend at home in front of a TV, or time at home can't be used for gaming (because of family or such). Instead they convert their commuting time into gaming.

If mobile gamers and handheld gamers were more similar, then you would expect a flood of mobile games making their way to Switch, as it is an easy target to port to and if the demographics are similar a lot of money can be made. But in reality you see only a few mobile games making their way to Switch and often not to a big succeess. Instead a flood of PC/console indie games release on Switch, and many of them tell success stories. This shows the audience of Switch is composed much more of classic PC/console-gamers than of mobile gamers.

Last edited by Mnementh - on 09 June 2020

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Hynad said:
RolStoppable said:

It requires a giant leap in logic to consider mobile and handheld gaming similar, let alone the same. Besides, if it was as simple as portability, then the Vita should have achieved higher lifetime sales than the PS4 in Japan.

Also, it's perplexing that you take offense with mnementh's post for him saying that Sony's sales declined because of their own strategic choices when you yourself are saying that Sony made the choice not to adapt to any changes in the Japanese market.

You're the master leaper of logic. So I'll take this as a compliment.

Have a good one.

Another argument won by me. *adds another + in the vs. Hynad column*



Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

A Biased Review Reloaded / Open Your Eyes / Switch Shipments

I can see why Sony would prioritize the US.  We are the biggest and most fickle market.  Europe seems loyal to Sony, while in Japan the home console market is becoming less relevant every generation.  In the US we pick a new winner almost every generation, or at least we go from total domination to a more even split like in Generation 4.  There was that one time we picked Playstation twice in a row just to show how truly unpredictable we are.

In the the US XBox, Playstation and Nintendo are all solid brands, and the companies seem to always compete here the hardest.  The playing field here is fairly level, so this is where companies seem to focus their competitive efforts.



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Mnementh said:
Hynad said:

The Switch is catering to that market there. It being portable and all. People spend less time playing in front of a TV and more on portable devices they can play wherever they want. 

The market has been heading towards that for years now, in Japan. And it's been discussed countless times here as well. That you take this as an opportunity to say it all falls on Sony's fault is showing you don't know or see what the gaming habit is like over there. Sony has tried to get into the handheld/mobile market. They made some strides but ultimately chose to focus on their strength: home consoles. Just like Nintendo is doing with the Switch, by making their console be a handheld, which is where they've always been unmatched. It's no question they succeed in Japan since they cater to the market that's still the most relevant there, both for Nintendo and the customers.

Whoa, slow down. You being a bit too defensive, if you see my comment as an attack on Sony. I didn't say it is their fault, I said they made a strategic decision to focus on a different market. As Nintendo made a strategic decision to leave the red ocean of graphical power driven gaming design. That's not a fault, it is a decision made.

What I wanted to express though is, that the japanese market isn't collapsing or anything, it is fine as long as you design products catered for it.

I slightly misunderstood your stance. So, sorry for that. But the way you said Sony doesn't want to make the extra effort made this not so clear. Sony tried to cater to the handheld market and couldn't find the success they wanted. Same as Nintendo with home consoles. Should Sony done an hybrid console as well, when their pedigree has always been more focused on pushing A/V technologies and home entertainment? To use your analogy, that's like asking a manufacturer specialized in car making to make bikes. Similar, sure, but certainly not the exact same market. Can't really knock on them for not making the effort to be part of a market that's never been in their DNA.

And sure, the Japanese gaming market isn't collapsing, but it's also moving in a different direction than in the west, where home consoles are still as popular as ever.




RolStoppable said:
Hynad said:

You're the master leaper of logic. So I'll take this as a compliment.

Have a good one.

Another argument won by me. *adds another + in the vs. Hynad column*

Whatever helps you sleep at night. Your shticks got old long ago.



Europe is where PlayStation matters most and Sony sees that. Nothing wrong with that.



Bullshit. The console market is still strong, the Switch proves that.

They prioritised the US for the PS4 as well, they released there like 6 months earlier than Japan. Wouldn't be surprised if the same happens again. Them not caring about the Japanese market isn't because it's not big anymore, it's because they're a bunch of sell outs.



This comes across as defeatist did they actually say that?