They need to keep marketing and not just blind marketing they need to keep marketing to an older audience.




Above is all good. This shit is not good:


Fuck your family time.
They need to understand this audience is driving Switch adoption right now and they need to keep the foot on the gas pedal. Also marketing at key events like more sports events (already did Superbowl, in Europe they should market during soccer, and the NBA Finals are just around the corner too).
*Do not* fall into the trap of marketing towards kids, Nintendo. Even kids don't want that. The Switch is considered "cool", you need to keep marketing to adults, because even kids like that.
Beyond that just keep the games coming. Maybe they could do a smaller price cut to like $269.99 + Mario Kart 8 DX bundled ... that wouldn't be bad for the holidays. Software library looks solid if Smash Deluxe or Pokemon Stars is coming this year too. Third parties need to step their game up, now is a good time for Nintendo to call publishers that are not on board because they have the leverage of a great launch.
10 million should be easy though, they just sold almost 3 million in a single non-holiday month.