It is stupidity or a failure from a branding standpoint, if they wanted the Nintendo part (which they intentionally left in the name) to stick then they should have never given the thing that name, give it a name that emphasizes the "Nintendo".

Also the Gamecube is exactly what the NES, SNES and N64 were before it, a powerful and very affordable system without any bells and whistles, so I don't see how that broke with any hardware tradition for Nintendo.

Systems and games are different like I said. Plus, calling the game "Mario Kart U" probably would've been better to give the game & system more recognition together. 

Again, this is for the uninformed people...not us on VGC. The name DS Delight wouldn't work...at all. 

The strategy just isn't a good one IMO. Nintendo is constantly creating new names to seperate from their now no longer popular brands. This allows them to have DS and Wii like success but also causes confusion like the 3DS and Wii U.

This isn't a knock on Nintendo, I'm just asking why they do this. Their sales would be more consistent each gen with a steady brand...

Rareware as it was doesn't exist. Besides the people that made those games have formed what? 3 different studios 

About GB>DS trasition, its important to note that DS was not intended to be a substitute to gba, but a 3rd line of product from nintendo, but the success of the machine was so strong that they problably just decided to stick with it.

Another counter point: sega did the same, and at that time, was the only competitor that managed to make some treat to nitenndo bussines, while atari and their numbered proposals failed one after another.

But why don't microsoft and sony do the same? because they do much more than just consoles.

When you call a nintendo, you are sure its a videogame, but a "sony" can be a smartphone, TV, etc. The same with microsoft. Nintendo is know by their bussines in game market, they don't really needed a brand.

Another point: fail is what when you try and don't succeed, but Nintendo didn't tried.

because they dont like to spend 20 million on something thats colorful except the franchises they already have and they dont make generic shooters.

Exactly.

Wait, are you actually defending the name Wii U? It can't get much worse and I'll explain why.

The name "Wii" doesn't attract core gamers. Most of them don't care for motion controls, associate it with less than amazing graphics and overall, they think it's lame. They, the ones who associate the name "Wii" with bad, will understand what a Wii U is.

The name "Wii" is very familiar to the casual gamer / iPhone crowed. They liked the Wii and weather they moved on or not, still know what it is. Yet, they are the ones confused by the name Wii U. 

See the problem? The only ones who understand what a Wii U is, don't care. Wii 2 or better yet, NES6 wouldn't have caused any confusion.

Are you seriously annoyed that they don't keep using the same name?

DSU would be the obvious route to go. 

Most people just call Windows 7 or XP just Windows. Same with Android, you don't hear them say "I got the New Android 11.5 KitKat update!"