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phaedruss said:
I think people are missing the point here. Yes, Nintendo could be said to be the brand, but they clearly have a different family of brands around different hardware. "Wii" is definitely a brand, one they hoped to bank on with the Wii U. I think what the OP is referring to is a consistent hardware brand throughout their different iterations. It would be highly beneficial to Nintendo to come up with a brand name for their hardware and stick to it.

Exactly.