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Forums - Nintendo - Why Does Nintendo Fail at Creating a Brand?

*Sound Of Rain on 15 July 2014
hsrob said:

WiiU has finally had a few weeks of passable (ish) sales, has had a pretty good E3 and now actually has a few good exclusives. Then we have threads like this and the one trying to proclaim that Sony, and not Nintendo is responsible for the creation of the modern game industry......

It's as though this tiny spark of promise that Nintendo has recently shown has caused some people to flashback to 2008 where a number of posters felt the need to make a nearly full time job out of trying to convince people that no matter how many Wiis were sold Nintendo wasn't actually relevant or important to 'the industry'.

Don't worry about it guys, I don't think we are heading back to those dark days any time soon and I'm sure Wii U sales will be back in the doldrums before long.

Meanwhile I'll give Nintendo's branding failures and apparent historic anonymity little more thought as I have much more important things to do with my time, playing Mario Kart 8 :)

Taking this a little too far are we? I'm still a Nintendo fan and kept my 3DS...it's all good. Just because I sold my Wii U doesn't mean I dislike Nintendo or want to hate on them. I've wondered why Nintendo has never stuck with a brand for a while now. People are right, it was "Nintendo" but they get rid of that name being tied to the consoles. As for the thread about Nintendo being irrelevant and not helping shape the industry? That makes no sense in my opinion. Of course, Nintendo helped shape the industry...



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*Sound Of Rain on 15 July 2014
novasonic said:

I think you're taking it a little too litterally. Rebranding themselves every decate or so is unique and keeps things interesting (for better or for worse). What you call failure is what I call one of the reasons they've had 8 seccessful generations of hardware and software sales.

You could have worded it this way from the start :)



Darwinianevolution on 15 July 2014

Usually all of their consoles are refered to as the "Nintendo". The Gameboy was given a different name to distanciate itself form its home console counterpart. The Gamecube and the Wii were trying to give Nintendo a new image. The DS brand tried to be different than the GB.

Also, that's not exclusive to Nintendo. The PSP and the Vita have different names, all the Sega consoles had different names.



You know it deserves the GOTY.

Come join The 2018 Obscure Game Monthly Review Thread.

Areym on 15 July 2014

If it makes you feel better, every time small kids or teens come to visit us, the first thing he tells them is that we have Nintendo in the upstairs living room...We have a PS3 and PS4. The past generation really REALLY remembers Nintendo.

Granted, I have a Wii but its in my room and all i have is the wii sports, resort and Xenoblade.



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