Elon being an idiot doesn't mean this was a good ad. I didn't even realize it was for the Jaguar automobile brand at first and I wasn't alone. The Jaguar vehicles were barely featured, it looked like a fashion show. Advertising is supposed to expand the audience for a product while maintaining the existing consumer base. Too often, at least in the past 5 to 10 years. Advertising targets a new audience with no consideration of how it will effect the existing one. Jaguar is a luxury automobile brand with a traditionally conservative consumer base. This type of ad was a recipe for disaster.  

Curious case of the Streisand effect. An inconsequential thing most people would have never heard of if it weren't for the outrage. Also, it's not like the "Great/Perfect Jeans" pun hasn't been used before. Godfather of denim, Adriano Goldschmied, owns a brand called Superior Jeans. But, I bet few to no one else here had ever heard of this brand before.
https://superior-jeans.com

Yeah the outrage is silly, nobody would have batted an eye if this ad came out in say 2013.

If you look at this:

And see Nazism, you need to go outside, touch grass, and realize that not everything needs to be culture war nonsense.

The extent to which people obsess over race and politics has gotten beyond ridiculous.

I don't disagree that the Jaguar ad sucks, but one of the metrics of a successful ad is getting people to watch it and talk about it. In an age in which attention is a very expensive currency, I think it's an achievement that we're talking about either ad campaigns. And while the Jaguar ad sucks, one cannot ignore that the negative reactions were majorly fuelled by the crowd that shouts and ready to go off "go-woke-go-broke" at the slightest hint of "diversity". As someone who has been critical of the left in the last 10 years for their overzealous policing of thoughts, I just can't see how the anti-DEI crowd isn't much worse in their trigger-ability and stupidity. 

As for the Jaguar ad being a recipe for a disaster, I see a lot of bad ads by Apple, and not every Nintendo ad is my cup of tea either, but they hardly influence my buying decision. I don't know if Jaguar went bust because of that ad. Maybe something for me to look into. 

All these corporations are full of shit anyway. They will fly the LGBT flag when the vibe is right, and they will burn them down the minute they think it's going to become inconvenient to their bottom line. 

Jaguar sales tanked after their new ad campaign. It was a catastrophic decline. 97.5% decline to be more specifc. People raging online isn't necessarily a reflection of general sentiment. However, in the case of Jaguar, the general reaction was not good. If a company rolls out an ad campaign that tanks their sales. The ad campaign bad. At this point, I don't care about whatever buzzword people toss around. DEI, Woke, etc. They get tossed around ad nauseum until they lose all meaning. What's the reality of the situation? That's the only thing that matters. People have raged on line about things that have done well. The problem I see with ads on the whole is that companies often assume the online reaction reflects reaction of the general public. Sometime it's the vocal minority and sometimes it's the canary in the coal mine that signals a need to change course. 

https://autos.yahoo.com/articles/jaguars-wild-electric-gt-range-153700079.html

In the end it says she has "great jeans".

But you see, "jeans" sounds like "genes". Therefore nazi.

Wow. The mental gymnastics. People crying culturally insensitive over this are beyond me. Did not even cross my mind that they would secretly refer to her genes. But if it did, I would have thought it a reference to her boobs.

Anybody thinking she should not do that because of her skin colour, blond hair and blue eyes, gives way too much of a f* about race. That this is anything but a benign ad for jeans, let alone a nazi dog whistle, sounds like a conspiracy theory.

Been over enough of the Internet. And, from what I see, this is just another case of manufactured outrage.

In other words, the outrage is a straw man. There’s a huge amount of outrage/counter-outrage over that straw man outrage, others trying to explain why this imaginary outrage might occur, and a few social media virtue signallers taking up the cause of the straw man. Most people are just commenting and making jokes over this manufactured outrage.

It’s the Madonna effect, a lot of news about outrage over some supposedly controversial song she released, and yet that outrage is almost nowhere to be found.

Thank you for the information above.

I've just had a look online to see exactly how a company can have almost 100% decline in sales after an ad campaign, there is a lot more to the story than just the ads being bad. 

Jaguar effectively halted production of ALL of their cars, and that decision was made way before the ad campaign rolled out. Early 2024 to be specific. Jaguar intentionally ceased production of nearly all its internal combustion models months before launching its new ad campaign. That means dealerships had minimal or no inventory before the new ads even released. 

https://www.caranddriver.com/news/a60075224/jaguar-gas-cars-production-ending/ March 2024

https://www.topgear.com/car-news/business/jaguar-has-stopped-building-xe-xf-and-f-type-i-pace-and-e-pace-stop-decJuly 2024

the sales slump is due to a planned production hiatus until their EV line up is ready, that was inevitably going to affect the numbers in 2025. Now, whether we think this is a good business decision or a bad one is a separate matter, but it's clearly not tied to the ad campaign.

then you have the Jaguar Land Rover line that was heavily impacted by Trump's tariff, shipments to the US were paused for an entire month, and when shipments resumed, they started selling them at a higher price. Looking further, this doesn't seem to be relevant since the 97.5% decline you quoted doesn't include the Land Rover cars, which makes sense, the decline only affected cars that went into production hiatus. 

Happy to be corrected as I am not an expert, but really it doesn't seem like the cryptic online ad campaign wasn't all that significant. The ads were for cars that are not going to be ready until 2026 anyway, and they were released online months after the critical business decisions have been made.

The Daily Show really hit it out of the park with this one. 10/10

https://www.youtube.com/watch?v=LWnHWbeeFxA

A brilliant coincidence that this happened to be Desi Lydic's week of hosting the show.

>Revoke visas from perfectly legal immigrants 

>Send immigrants without visas to prison

>Deport them to concentration camps in El Salvador 

>Profit 

Also, is op really going to pretend they never heard of eugenics? I mean, I'm sure at least a handful of the articles they linked mention that while explaining the controversy.