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Forums - Sales Discussion - Sony prioritizing US audience for PS5 reveal because Japan is losing interest

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What do you think

people already know this 36 47.37%
 
I don't believe what he said 8 10.53%
 
There is still hope for Japanese market 13 17.11%
 
It's not relevant does no... 14 18.42%
 
Banzai Nippon 5 6.58%
 
Total:76

The Switch Effect



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noshten said:
hinch said:

US and EU/UK are the biggest markets for Playstation. Makes sense to target your biggest audience first.

Global unit sales of PlayStation 4 as of May 2020, by region-

Europe 44.82m
North America 36.19m
Rest of the world 19.19m
Japan 9.8m

Yep, they lost a lot of audience in Japan during the transition from PS2/PSP to PS3/PSV. I think they've stabilized with the PS4... but that was because originally it was competing with Wii U, now that Switch is dominating the market outlook is pretty bad for PS5 in Japan and Sony probably know it. 

I think they might eventually sell over 12.5M PS4 units in Japan, if they lower the price considerably once PS5 is launched. Honestly, some Japanese are probably still waiting for a price drop on the PS4 before buying it. 

But the tendency is for the PS5 to struggle in Japan. 

PS2/PSP: 21.98M/19.69M TOTAL: 41.67M

PS3/PSV: 10.5M/5.86M TOTAL: 16.36M

I think similarly to the PS3/PSV it will be supported by Japanese Publishers for at least three more years.
PS3/PSV 2014: 445K/1.16M TOTAL: 1.6M
PS3/PSV 2015: 193K/1M TOTAL:1.19M
PS3/PSV 2016: 47K/849K TOTAL:0.89M

The main question for the PS4 at a lower price in Japan is whether it would do PS3 like numbers or PSV like numbers in 2021 and 2022...

Hard to say. If I had to guess PS5 will be pulling similar numbers as the last two generations, on home console only. Japanese gamers seem to like their handhelds many even preferring them over traditional ones. Though, not all games can translate well on there. Like mainline Final Fantasy or Kingdom Hearts games for example. And that's where a console like Playstation steps in, acting like a secondary console. Its kinda like the reverse over here for the west where most prefer playing on a TV with home consoles over something that is portable.



hinch said:

US and EU/UK are the biggest markets for Playstation. Makes sense to target your biggest audience first.

Global unit sales of PlayStation 4 as of May 2020, by region-

Europe 44.82m
North America 36.19m
Rest of the world 19.19m
Japan 9.8m

According to famitsu PS4 LTD sales is at 9.1mil where did you get 9.8? 



Pocky Lover Boy! 

Jranation said:
hinch said:

US and EU/UK are the biggest markets for Playstation. Makes sense to target your biggest audience first.

Global unit sales of PlayStation 4 as of May 2020, by region-

Europe 44.82m
North America 36.19m
Rest of the world 19.19m
Japan 9.8m

According to famitsu PS4 LTD sales is at 9.1mil where did you get 9.8? 

Statista. Yeah, I think they were off.

Yeah its 9.12m from Famitsu.



The narrative over the past few years of 'Sony abandoned HH and Nintendo abandoned home consoles which brought balance to the Force and made everyone happy' is powerful but false.

The OG/Lite split proves that Japanese gamers would rather have the model that hooks up to the TV and if they were the same price, the split would favour the OG even more.

Until now, it's generally been accepted that nothing could beat a Nintendo handheld, especially in Japan. And yet even though it's $100 cheaper, more portable with longer battery life and has the exact same games, the Lite is getting it's arse kicked.



Nov 2016 - NES outsells PS1 (JP)

Don't Play Stationary 4 ever. Switch!

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Pyro as Bill said:
The narrative over the past few years of 'Sony abandoned HH and Nintendo abandoned home consoles which brought balance to the Force and made everyone happy' is powerful but false.

The OG/Lite split proves that Japanese gamers would rather have the model that hooks up to the TV and if they were the same price, the split would favour the OG even more.

Until now, it's generally been accepted that nothing could beat a Nintendo handheld, especially in Japan. And yet even though it's $100 cheaper, more portable with longer battery life and has the exact same games, the Lite is getting it's arse kicked.

Uh Wii U sales were like 3.3m in 2016 and they stopped tracking.

Other strictly home consoles were/and are in a decline in Japan.

Look at sales figures before calling out people for nonsense.



hinch said:
noshten said:

Yep, they lost a lot of audience in Japan during the transition from PS2/PSP to PS3/PSV. I think they've stabilized with the PS4... but that was because originally it was competing with Wii U, now that Switch is dominating the market outlook is pretty bad for PS5 in Japan and Sony probably know it. 

I think they might eventually sell over 12.5M PS4 units in Japan, if they lower the price considerably once PS5 is launched. Honestly, some Japanese are probably still waiting for a price drop on the PS4 before buying it. 

But the tendency is for the PS5 to struggle in Japan. 

PS2/PSP: 21.98M/19.69M TOTAL: 41.67M

PS3/PSV: 10.5M/5.86M TOTAL: 16.36M

I think similarly to the PS3/PSV it will be supported by Japanese Publishers for at least three more years.
PS3/PSV 2014: 445K/1.16M TOTAL: 1.6M
PS3/PSV 2015: 193K/1M TOTAL:1.19M
PS3/PSV 2016: 47K/849K TOTAL:0.89M

The main question for the PS4 at a lower price in Japan is whether it would do PS3 like numbers or PSV like numbers in 2021 and 2022...

Hard to say. If I had to guess PS5 will be pulling similar numbers as the last two generations, on home console only. Japanese gamers seem to like their handhelds many even preferring them over traditional ones. Though, not all games can translate well on there. Like mainline Final Fantasy or Kingdom Hearts games for example. And that's where a console like Playstation steps in, acting like a secondary console. Its kinda like the reverse over here for the west where most prefer playing on a TV with home consoles over something that is portable.

You need to read his posts more carefully. He mentioned that, since the PS4 fought the early part of its lifecycle against the WiiU and had the lion share, it lived uncontested. The PS4 also lived alongside the Vita in Japan. This won't be true with the PS5, so naturally the sales will decline, hence why Sony will most likely exit, like they did with Vita. If they do, that is great news for Nintendo to have a stronger presence worldwide, as it will enjoy games that taylor to the japanese and add those as offerings to the games they already offer to the West. It makes the Nintendo console more attractive overall and that's good for the worldwide competition of the 3 manufacturers.



padib said:
hinch said:

Hard to say. If I had to guess PS5 will be pulling similar numbers as the last two generations, on home console only. Japanese gamers seem to like their handhelds many even preferring them over traditional ones. Though, not all games can translate well on there. Like mainline Final Fantasy or Kingdom Hearts games for example. And that's where a console like Playstation steps in, acting like a secondary console. Its kinda like the reverse over here for the west where most prefer playing on a TV with home consoles over something that is portable.

You need to read his posts more carefully. He mentioned that, since the PS4 fought the early part of its lifecycle against the WiiU and had the lion share, it lived uncontested. The PS4 also lived alongside the Vita in Japan. This won't be true with the PS5, so naturally the sales will decline, hence why Sony will most likely exit, like they did with Vita. If they do, that is great news for Nintendo to have a stronger presence worldwide, as it will enjoy games that taylor to the japanese and add those as offerings to the games they already offer to the West. It makes the Nintendo console more attractive overall and that's good for the worldwide competition of the 3 manufacturers.

Sony sell consoles worldwide and even in markets that make 100k sales. No reason for they to fully exit a country they sell second most and 10M at that.



duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

http://gamrconnect.vgchartz.com/post.php?id=8808363

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

http://gamrconnect.vgchartz.com/post.php?id=9008994

Azzanation: "PS5 wouldn't sold out at launch without scalpers."

padib said:
hinch said:

Hard to say. If I had to guess PS5 will be pulling similar numbers as the last two generations, on home console only. Japanese gamers seem to like their handhelds many even preferring them over traditional ones. Though, not all games can translate well on there. Like mainline Final Fantasy or Kingdom Hearts games for example. And that's where a console like Playstation steps in, acting like a secondary console. Its kinda like the reverse over here for the west where most prefer playing on a TV with home consoles over something that is portable.

You need to read his posts more carefully. He mentioned that, since the PS4 fought the early part of its lifecycle against the WiiU and had the lion share, it lived uncontested. The PS4 also lived alongside the Vita in Japan. This won't be true with the PS5, so naturally the sales will decline, hence why Sony will most likely exit, like they did with Vita. If they do, that is great news for Nintendo to have a stronger presence worldwide, as it will enjoy games that taylor to the japanese and add those as offerings to the games they already offer to the West. It makes the Nintendo console more attractive overall and that's good for the worldwide competition of the 3 manufacturers.

Well since they don't have PSVita competing for the lions share as well. Sales for Switch will be up as it is a combination device (home console and portable). I would just say it will be a small decline from last gen as it seems to be trending.

Also don't forget that we might have more SE games which can push console numbers up since they've mostly switched to UE4/5 for game development.

Last edited by hinch - on 10 June 2020

hinch said:

Well since they don't have PSVita competing for the lions share as well. Sales for Switch will be up as it is a combination device (home console and portable). I would just say it will be a small decline from last gen as it seems to be trending.

Also don't forget that we might have more SE games which can push console numbers up since they've mostly switched to UE4/5 for game development.

Could be, but gamers found a home for DQ in Nintendo consoles. In general, I haven't seen FF really make a big difference in the success of PS in japan like it once did.

I personally wouldn't bet too much on SE. Rather if I were Sony, I would get MH exclusive again, among other franchises that are popular in Japan.