That's the thing though; if they want a shot at being relevant once it hits mainstream, they need to pioneer and be at the forefront and that entails a rather big risk somewhere down the line. I'm all for Sony helping push tech and they are among the most important proponents of format development and implementation but I'm afraid this could bite them in the rear through adding massive R&D costs and then ending up as a side-line aspect of their total business schedule that misses the mainstream angle when and if it ever hits that way, making it near impossible to recoup the losses.
I think their best bet is to keep it subdermal for now and then offer their tech and services to other companies with bigger assembly and production capacity and a less perilous current financial situation, as soon as the opportunity strikes.
Samsung made their fortune by providing other companies with tech and parts, synergy business divides the risk and opens possible venues for reciprocal trade and tech advantages, something they sorely need now more than ever; they are moving even farther away from being self-sufficient by selling off or downsizing entire divisions.

pretty much what i was saying

fyi i cant wait to see these two projects announced and released. rumor has it also Valve is making one, correct? some pretty big players might enter the market and compete on this, it will be very cool and interesting

As if the PS4 was not ruling gaming bad enough.

Buying this for sure.  give it two options, one vr and one like their reg headset tv thing so i can use it for normal gaming.. on a 700 inch screen.

lolz people worried about costs and sony tech.

They still have world class tech, they just have a hard time with price and finding a market for sometimes severely niche products.  And sce is already profitable, they can afford the risk especially since its build upon tech and expertise sony has been screwing around with.  They been making those headset tv for years, they are easily the leader in it.  This will be nothing overly hard for them. 

@bolded: cough... Valve??

also, i agree, Sony need to impress the Media from day one, let them wear it and try it on, make them go WoW! or else sony are in for a tough ride, VR will be a VERY hard thing to market and the only way people can really see what it does and its effect is to try it on. So sony needs the press to say "its fucking awesome" so people could atleast get excited to try it. 

The best would of course be a really ongoing competition where all sides keep pushing themselves for an even better experience. I think especially VR will get a lot of new impulse over the next few years and I am glad I can watch this technology evolve. That said perhaps Sony manages to lure me to buy a PS4 if their tech is good enough and games like GT7 will support it in the right way.

GT7 with Vr....

Somewhere in Japan Kaz just got tingly.

you should buy a PS4 because it has no gamez. that way you have free time to do other stuff. so PS4 gives you time, and time is gold. PS4 gives you gold.

@bolded: i just thought of playing evolve in VR, would be sweet getting my head ripped by that gaint monster in VR

as for watching the industry grow, it sure will be interesting, specially if we have 3 major players which all push each other forward. i have a feeling this is just the start for VR. 

honest question,...  does valve make games anymore?

they are obviously in a huge transition period, so its normal if they arent speaking much about their projects at hand. 

There is a lot more to Virtual Reality than just videogames. Its applications can also be used for Movies, television, medicine, military, and even aeronautics. I wouldn't be so quick to dismiss the amount of research Sony put into this or the brainpower behind it. But really I'm not looking for an Oculus Rift. If Sony can make something sleek and attractive and for a reasonable price, then it has a lot more potential to be successful than the Oculus Rift.