@REDZONE

How on earth is this positive news?

Positive news = stocks up.

Yeah... that's a really positive news for the market and investidor to believe in Sony.

Sony has been restructuring since Stringer took the reigns. This isn't a new phenomena, and it most certainly isn't a new strategy. Stringer pioneered the concept of selling non core assets to cover the losses coming out of Sony's core businesses, and funneling the remainder into rebuilding the brand. The reason it didn't work for him, and the reason it probably won't work for new management is, because it is actually counter intuitive.

Sony isn't cutting deadweight, and it isn't offloading toxic assets. Sony is actually cutting profitable divisions, and selling off high valued assets. As part of a effort to salvage businesses that are in fact deadweight, and in fact toxic. It is like they are trying to save a Gangrenous limb by amputating healthy limbs. The most damning thing of all though has to be that it hasn't worked at all, This isn't a gamble anymore. The strategy has been proven not to work. Yet here we are all these years later watching another good asset getting sold to save divisions that are in the fucking toilet. When the most logical response was to have flushed them ages ago.

I am getting a bit tired of the cult of personality that is taking root in these forums. According to some of you Kaz descended from heaven riding on the backs of four naked women who have plumes of fire shooting out of their navels, and who's hair has contorted itself into a thrown for Kaz to sit in as he speaks only the word of God. For he is obviously the son of God, and nobody had ever before uttered the word restructuring. Even though Stringer is wandering around behind Kaz as he lands with a billboard saying exactly that nailed into his fucking skull.

As for the story are we sure this isn't being applied to the next financial year rather then this one.

i guess thats not that bad... than cutting people

why not in southern part of america? i mean thats where most japanese cars HQ right?

For the same reasons every other company is in New York. Prestige. Access to worldwide travel. Infrastructure. Proximity to other multinationals, media, legal and financial services. 

Also four Japanese carmakers I looked up were headquartered in CA. Nissan wasn't, but it still had major offices in CA and NY.

What restructuring did Stringer do when he was CEO?  All I saw him do was spend spend spend in the tune of 8.4 billion dollars

http://www.bloomberg.com/news/2011-12-13/stringer-s-shopping-spree-wrong-direction-for-sony-in-apple-battle-tech.html

Sony did not rise to prominance in the 80s from owning chemical businesses and being a life insurance company, it was their focus on consumer electronics and media, which Kaz is trying to get the company to focus back on.  I mean what should Sony be doing? Getting into industries where it has no scale or scope only to be beat by better competation?  At least in gaming, music and movies they still have cartel like control so competation wont be as fierce, as opposed to the heavily commoditized businesses of making TVs, camera and cell phones.

People like you talk all problems with no possible solution, if Sony did nothing, they go bankrupt.  I'm sure Kaz wants to at least try to save the company, he cant hit a 5 run home run out the gate

sone is (was) a household name.... they dont need prestige.

Maybe im thinking factory not HQ lol

Ehm... you guys do know stock market operate on a short-term mind set driven by anticipation and expectation. Laying off employees will actually boost stock prices as that would lower operating cost.

I would say building selling is a neutral thing. Some would see it as desperation but some would see it as cashing in on expensive assets that provide no real value.. Like US selling its gold for example.

In any case, Analysts have been raving how good of a buy sony is. It is heavily discounted for the price per valuation and the depreciating yen signal a better than expected earning report.

I doubt that phone will sell very well. It may sell a few million units, but Sony isn't as well known as Samsung when it comes to Android phones. If Sony want their phone to succeed, they will need to be as agressive as Samsung when it comes to marketing their phones, and even then, it still may not sell. Look at HTC's One X phones; they were just as impressive as the S3 and were heavily marketed, but they didn't do nearly as well as the S3.