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aikohualda said:

...

why not in southern part of america? i mean thats where most japanese cars HQ right?

For the same reasons every other company is in New York. Prestige. Access to worldwide travel. Infrastructure. Proximity to other multinationals, media, legal and financial services. 

Also four Japanese carmakers I looked up were headquartered in CA. Nissan wasn't, but it still had major offices in CA and NY.