No, I'd rather the marketing agency actually did something for taking tens of millions of dollars from a company that desperately needs this product to succeed. And actually accurately conveyed what the product is really all about.

The Wii U is the most sophsticated console Nintendo has ever made, it's not just a toy for kids, it's a full on set-top TV box, a social media integrated web centric machine, and a next-generation device gaming device to boot.

It deserves better than to be protrayed in this simplistic light. I think this marketing campaign is crap. Wii U deserves better and so does Nintendo.

That's my opinion, if you don't like it, that's not really my problem.

No, I'd rather the marketing agency actually did something for taking tens of millions of dollars from a company that desperately needs this product to succeed. And actually accurately conveyed what the product is really all about.

The Wii U is the most sophsticated console Nintendo has ever made, it's not just a toy for kids, it's a full on set-top TV box, a social media integrated web centric machine, and a next-generation device gaming device to boot.

It deserves better than to be protrayed in this simplistic light. I think this marketing campaign is crap. Wii U deserves better and so does Nintendo.

That's my opinion, if you don't like it, that's not really my problem.

If I'm MS and Sony I'm loving that Nintendo is going back to framing themselves as the "kids console"/"toy device" and away from the broader context they initially marketed the Wii and product like Brain Training from the mid-2000s, which started to paint Nintendo in a more sophiticated, elegant light. 

But if Nintendo wants to take a giant dump on that and return to the image they had with the GameCube, great. You're kidding yourself if you don't think MS would watch that commercial with a giant smirk on their faces. Exactly what they want.

Seriously? This is probably the least "kiddy" console Nintendo is releasing.. You do realize this is a commercial for a Mario game do you not? Obviously it's going to cater to kids.

The Wii U itself will have plenty of games geared towards the blood and guts hungry "mature" gamer.. Assassin's Creed 3, Zombi U, Mass Effect 3, Dark Siders 2, Black Ops 2, Bayonetta 2, Ninja Gaiden 3, etc. I swear you'd think EVERY game would have to be M rated on a Nintendo console for it to looks its kiddy image with some people..

Exactly. The Wii U is by far the least "kiddy" console Nintendo has ever release.

So why is the marketing agency not marketing this product as such?

And Mario has plenty of "cool-retro-hip" catchet with teenagers and adults. Painting him into a corner as 'little 8-year-old Johnny's game of choice' is the lowest common denominator. Memo to this marketing agency -- it's not 1992 anymore. Mario is "cool" in his own way these days, but apparently that's above the heads of this agency.

This is an ad being displayed before the Disney movie 'Wreck-it-Ralph' as stated in the article.... The movie is targeted for families with kids. Little Johnny is going to get out of the movie theater and say to his mom: ''MOMMY! I want the new WII U WITH MARIO!'' I think it's going to be a success.