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Soundwave on 02 November 2012
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Metallicube said:
Soundwave said:
RolStoppable said:
Soundwave said:

Well you convinced me that air tight logic. This commercial is a resounding success and is sure to wow people over the age of 12.

MS and Sony should be shaking in their boots.

This is a Super Mario Bros. game. It launches with the new Nintendo console. It is Microsoft's and Sony's worst nightmare.

Just for your information, New Super Mario Bros. (the DS game) has sold more copies in the USA in the timeframe January-September 2012 than any PSV game.


If I'm MS and Sony I'm loving that Nintendo is going back to framing themselves as the "kids console"/"toy device" and away from the broader context they initially marketed the Wii and product like Brain Training from the mid-2000s, which started to paint Nintendo in a more sophiticated, elegant light. 

But if Nintendo wants to take a giant dump on that and return to the image they had with the GameCube, great. You're kidding yourself if you don't think MS would watch that commercial with a giant smirk on their faces. Exactly what they want.

Seriously? This is probably the least "kiddy" console Nintendo is releasing.. You do realize this is a commercial for a Mario game do you not? Obviously it's going to cater to kids.

The Wii U itself will have plenty of games geared towards the blood and guts hungry "mature" gamer.. Assassin's Creed 3, Zombi U, Mass Effect 3, Dark Siders 2, Black Ops 2, Bayonetta 2, Ninja Gaiden 3, etc. I swear you'd think EVERY game would have to be M rated on a Nintendo console for it to looks its kiddy image with some people..

Exactly. The Wii U is by far the most sophisticated console (not just in terms of tech, but in terms of design vision and functionality) Nintendo has ever released.

So why is the marketing agency not marketing this product as such?

Because it's Mario? Mario has plenty of "cool-retro-hip" catchet with teenagers and adults. Painting him into a corner as 'little 8-year-old Johnny's game of choice' is the lowest common denominator. Memo to this marketing agency -- it's not 1992 anymore. Mario is "cool" in his own way these days, but apparently that's above the heads of this agency.