Forums - Sales Discussion - Sony prioritizing US audience for PS5 reveal because Japan is losing interest

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The reason Japanese PS fans/gamer have to watch the Japanese version of PS5 games reveal event one day after US reveal is, because Sony are not seeing a big prospect of console in Japan anymore.

This was explained by Japanese industrial/sales and market analyst "Dr Serkan Toto " consultant at en-Kantan.co.jp. He said Japanese video game console market  is just a shadow of its former self.

He further explained that

"About 70 cents of every dollar made in gaming in Japan now flows to mobile. Hence Sony’s efforts to “optimize” timing for the west."



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Well PS4 sales speak for this pretty clearly. Japan is still important for Sony as a developer base, but not as important as a sales region. Shure, they make a pretty penny there, but nowhere near the amount they used to with the PS1/2 and PSP.



just look at the home console market share for the last 4 generations within Japan, apart from this gen with success of hybrid home/portable console switch and wii, playstation platform has largely dominated for the almost for the last 25 years, while nintendo has success, they lack consistancy over the years, n64 and gamecube lukewarm sales, wii u was a disaster, but wii was popular in japan, xbox platform has always been failure in japan due to limited japanese developed games or japanese orientated games, but on playstation platform, consistency from ps1, ps2, ps3 and ps4, therefore, there is no real reason for prioritising japanese home market as they are confident sales will be strong, they started this approach during ps4 release as US and European release was during late 2013, but for japan spring release date during 2014



"Japan's video game market is a shadow of its former self"
Meanwhile AC:NH has a shot at becoming the best selling game of all-time over there.

It is true that (fully) home consoles have been doing significantly worse ever since the seventh generation so I can understand Sony's decision to not prioritize it, but the handheld market has barely slowed down, so it's not like video games are on their death bed in Japan.



The last traditional home console to have huge success (20 million units or more) was the PS2.

Clever Sony!



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UnderwaterFunktown said:
"Japan's video game market is a shadow of its former self"
Meanwhile AC:NH has a shot at becoming the best selling game of all-time over there.

It is true that (fully) home consoles have been doing significantly worse ever since the seventh generation so I can understand Sony's decision to not prioritize it, but the handheld market has barely slowed down, so it's not like video games are on their death bed in Japan.

The Switch wont even match the 3DS sales in Japan(most likely) and it will never reach DS or gameboy numbers, handheld market in Japan shrinking isn't a myth it's a fact.  



America first. Big win for Trump.



vonny said:
UnderwaterFunktown said:
"Japan's video game market is a shadow of its former self"
Meanwhile AC:NH has a shot at becoming the best selling game of all-time over there.

It is true that (fully) home consoles have been doing significantly worse ever since the seventh generation so I can understand Sony's decision to not prioritize it, but the handheld market has barely slowed down, so it's not like video games are on their death bed in Japan.

The Switch wont even match the 3DS sales in Japan(most likely) and it will never reach DS or gameboy numbers, handheld market in Japan shrinking isn't a myth it's a fact.  

We'll see about that. I certainly expect the Switch to outsell 3DS and then some. It's around 2 mil behind in Japan launch aligned, but while the 3DS had already peaked at that point, Switch sales are still on rise.

Ofc the handheld market will never again reach anything as ridicolous as the seventh gen with 33 mil DS's + 20 mil PSPs but that was a wholly unique case. The 3DS + Vita did almost as much as the Gameboy and that was stretched over 2 gens.

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Then make a PSP3 to sell there.



I don't see why it would be a big deal for Japanese people. It's a video. It will be waiting for them when they wake up.