The studio only gets around half of the earned revenue so the loss is closer to $240m.

Yeah that's not even taking into account the cut that cinemas/distributors take, so the whole thing is frankly a catastrophe.

Still haven't seen the movie, but can we talk about Lobo?
The way I see it, Lobo is comparable to Deadpool and would've had potential to one or two great "not really part of universe" movies of his own.
This seems more like X-Men Origins: Wolverine type use of the character.

She kicked some ass in that movie and you could make the case that it presented one of the strongest female leads recently.  The WSJ on the other hand, is probalby one of the best news publications available, and it's allowed to make a misinformed article once in a while, especially when it comes to things like pop culture which isn't its expertise anyway.

The lesson they'll take from it: "the movie failed because customers are misogynists."

Couldn't possibly be that they made a bad movie or that the PR was bad.

A proud supporter and trainer of Hollywood's finest...

Yep. When you fail, just blame the customer rather than taking accountability. Standard MO these days not just in Hollywood but among a lot of Western game devs also.

Here's a thought... maybe people would be less inclined to pull the "misogyny" card if the failure of any superheroine movie or female-led action movie didn't result in a bunch of forum threads and YouTube videos of people gloating about it.

Not claiming that's why Supergirl failed (heck, most DC movies with male superheroes not called Superman have bombed lately), or that it was in any way a good movie. Just, you know, pointing something out.

To be fair, this unfortunate back-and-forth has been going on for at least a decade now, and it could be avoided with quality control. We have a glut of mediocre-to-poor big-budget movies, so naturally people will capitalize on criticising them.

I hope all superhero movies bomb, and I say that as someone who collected comics in the 90s. The discourse and fanbase around these films is a completely insufferable bunch of dorks that would have been made fun of in the 90s.

Hollywood making movies for just these dorks and Star Wars nerds is the worst thing that Hollywood ever did, it's limited audiences to the determinant of the overall business. That's what happens when you cater to one audience non-stop, and the funny thing is that audience is never happy anyway, it's like a whiny spoiled fat kid who's still crying after getting 5 pizzas, 5 different cakes, and now wants some other candy. Like enough is enough.

I'm glad to see standard superhero movies starting to flop because the general audience is tired of the same shit over and over again and unwilling to pay for it. Good. Sure Spider-Man and Avengers with 80000 cameos will still do well (even that will probably sputter out at some point), but I think we're seeing the beginnings of a new era for mainstream filmmaking and you can see it with things like Obsession and Backrooms coming out of nowhere with no budget being huge blockbusters, conversely you see Chris Nolan bringing more serious fare to the box office with some stylings of old Hollywood appeal like The Odyssey (and Oppenheimer before it) becoming big hits.

That's what we need more of, not another "superhero needs to beat supervillain XYZ that have no relation to anyone's life for 100000th time". Even things like Masters of the Universe ... like it was OK, but it flopped worse than Supergirl. People are tired of this same shit again and again. Spider-Man and Avengers will get by but even with Avengers I think people are going to eventually tire of the dumb "multiverse!!! X-Men are back!!!" story gimmicks. That gimmick will have a limited shelf life too. 

I hope the lesson to Hollywood this year is you need to take some chances on new ideas and stop catering to the same comic book/Star Wars/comic convention nerd audience. Instead of superhero movie 28294848 for $170 million, greenlight 5 lower budget movies like Obsession and see what happens, take a chance on younger filmmakers or established guys like Nolan with a big vision.