DroidKnight said:
Exactly. And not everyone is going to build a PC. An unheard of amount of 1st party(console exclusives) games are about to be unleashed over the next 4 years to an extent I have never seen from the Xbox brand. But to say it won't break 50 million or do as good as the Xbox One at this point of the life cycle requires a certain level of disbelief or unwillingness to apply some common sense. |
Microsoft's first party has underdelivered for several consecutive years by now, so giving them the benefit of the doubt requires a lot of goodwill. On their current sales trajectory, they'll have to hit it out of the park with their first party in combination with aggressive hardware pricing, otherwise they have no chance of turning this around. They've allowed to settle it in that Xbox can be ignored and their leadership is bad. Papa Phil and his guys probably believed that they are doing really well early on, attributing the PS vs. Xbox sales ratio to their own actions rather than getting dealt a lucky hand with all these semiconductor shortages that limited PS5 sales.
Since Spencer took over, his strategy has been more focused on PR than anything else. He has had enough time to fix things, but this is basically still the same old Xbox brand like ten years ago, minus the omnipresent PR disaster. Halo and Forza have hit new lows on Series X|S and that's quite something when you consider their state during the One generation. When this is happening to Xbox's former flagship franchises, then where should the trust come from that development of other first party titles can live up to expectations?
Before the launch of the Xbox Series X|S I was convinced that Microsoft should be able to do better. But their first party output has sucked harder than the Dallas Cowboys this past Sunday, and if you watched that game, then you know how low that bar is; this analogy is also fitting because you could say that America's Team lost by only 16 points in the end, trying to convince yourself that it wasn't really that bad. Microsoft opted for price parity with the PS5, that's because Spencer truly believed that their preparations for this generation were great. Game Pass is the only thing where they've been moving in a positive direction, but just like their first party games, it's not something that requires an Xbox.
The bottom line is that Spencer and his team have accomplished the feat to narrow down Xbox's potential customers. Xbox is for people who don't want to deal with a PC and simultaneously hate Sony with a passion, and anyone who doesn't fit that definition either thinks that Xbox is redundant or they buy it on the principle that they buy all major consoles regardless of how they turn out. Good for Microsoft that the last group is quite big in this day and age, but 2023 has shown us that Xbox needs more than that in order to match or exceed One sales. I don't rule it out yet, but like I said/implied in the initial paragraph, Microsoft not only has no room for error anymore, they also have to be willing to lose more money on Xbox hardware.