how can you have more then 7 GotY awards for 7 years?

Horrible launch and kinect 2.0 which made the console more expensive at launch. People that mention the first party software lineup have no clue what they are talking about since the overall first party software lineup is actually better then the 360 first party lineup. Plus pretty much all the good first party 360 games are playable on the X1 via backwards compatabilty except for Forza Motorsports 2, 3 and 4. I'm pretty sure that most people that actually owned and used both the 360 and X1 close to equally prefer the X1 overall.

Inferior game library. Thats all there is to it.
There are other factors that several people in this thread have been kind to note, but thats the main one.

I agree, there is a whole world of difference in the quality of the games. It's not just a matter of the Xbox having "poor results", the thing is amplified by the fact that Playstation had incredibly good results.  Currently it is impossible to make comparisons between xbox and playstation in this field, the two exist on stupidly unequal levels, but... nobody knows tomorrow, it is possible that Xbox will reach,  and perhaps  surpass, Playstation in a few years, very unlikely, but still...

The reveal disaster and the price killed it long before any games might have mattered.

Each magazine gives its GOTY and there are more than one category.

It could happen. But even at this moment you`ll see a number of people that would put MS exclusives at higher quality.

The reveal.

Initial used games policy.

24 Hour Check-in DRM and then MS told people to play Xbox 360 if you don't want DRM connection.

Price

Sony released this after the Xbox One E3 presser while better than the initial reveal in Feb but still bad and didn't address any concerns. Sony then announced $100 cheaper and plays used games.

2013 reveal blunders, price gap, mandatory Kinect.

But most of all, 100x more important then anything else, is that mainland Europe and Asia are dead set in their ways. Total brand power bred from generations of consistency from Sony. It’s so intangible yet it’s Sony’s greatest weapon that will guide them through any storm they encounter.

Close the thread. We're done.

But seriously, slipped up launch - Kinect, DRM, high price compared to competitor. And lack of support for first party games throughout the generation. The Xbox 360 lost a lot of momentum at the end due to lack of games compared to PS3 which maybe another factor in people choosing one platform over another. It was for me and the gradual shift to PC made my decision made it even easier - and i loved playing on the OG Xbox and 360.

I don't think that alone is true. The PS3 had a pretty disastrous reveal and really bad pricing, and turned around from 2009 onward. It became a great value with the PS3 Slim and Super Slim and a library of exclusives people wanted to play. Plus Blu-ray was really picking up in the middle of the PS3's life.

Microsoft could've had a big shift with software on the Xbox One to gain a larger market share, but it didn't happen. Backwards compatibility, Xbox Game Pass and a UHD Blu-ray drive weren't enough to come close to worldwide sales of the PS4.