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Forums - Sales Discussion - How is the Switch going to sell 20M when it only sold 1.88M this quarter?

DonFerrari on 31 July 2018
Soundwave said:
It's probably not gonna happen, if it does, I think it would be the slowest starting Q1 for any 20 million fiscal year that any company for any hardware ever in the business.

That said something like 18 mill isn't necessarily the end of the world especially if software attach rates continue to be this strong. Nintendo just needs to take the lesson that they can't have weak Q1/Q2 and "experiments" like Labo are alright but this is not the Wii/DS era where you can be banking 6-8 month periods on the success of products like that. Those are not the kinds of games that are going to drive Switch hardware adoption.

Man there are a lot of people that swear Nintendo wasn't counting on Labo to push sales and that they launched it in Q1 to have it pushing more sales on Q3.



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christopher5748 on 31 July 2018

i don't think it will, they had a weak 1st/2nd Q. Pokemon and smash are system sellers, plus with Mario and Zelda. they could have a great holiday. 



zorg1000 on 31 July 2018
DonFerrari said:
Soundwave said:
It's probably not gonna happen, if it does, I think it would be the slowest starting Q1 for any 20 million fiscal year that any company for any hardware ever in the business.

That said something like 18 mill isn't necessarily the end of the world especially if software attach rates continue to be this strong. Nintendo just needs to take the lesson that they can't have weak Q1/Q2 and "experiments" like Labo are alright but this is not the Wii/DS era where you can be banking 6-8 month periods on the success of products like that. Those are not the kinds of games that are going to drive Switch hardware adoption.

Man there are a lot of people that swear Nintendo wasn't counting on Labo to push sales and that they launched it in Q1 to have it pushing more sales on Q3.

Well to be fair, the head of Nintendo France said they expect April-Sept to only represent 20% of Labo sales this year.



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Pok87 on 31 July 2018

Only price cut or promotional bundles will make this prediction come true.

But they easily sell round 17 mln consoles without price cut.



jonathanalis on 01 August 2018

Make an official price cut.
Put it at 250, and a 300$ with a game.
Then make a bundle with pokemon let's go with the pokeball and 1 year online switch, with Pikachu/eevee/pokeball joycon, (marketing Pikachu or eevee and the integration with pokemon go on the box) for 350$ on let's go launch.
Drop everything 50$ on black Friday.

The only way I see to accomplish it.



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PwerlvlAmy on 01 August 2018

they're banking on hitters like smash and pokemon i think



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boypita on 01 August 2018

They didn´t change their projection so I think it will definiteli will :)
If Nintendo didn´t trust the Switch they would have lower the projection like they did back then with the Wii U (from 9M to 3M) and the 3DS (from 18M to 13M) :)



Jumpin on 01 August 2018

Why do we need another thread for this?
Another one was literally just made yesterday.

Just to repeat: Q1 numbers are bad to go by since they're not really much of an indication of the annual total, and are typically on the low side; sometimes as low as around 5% of annual sales.

If VG chartz numbers are anywhere near accurate, then Nintendo sold 2.3M units in Q1, which is 412K higher than shipment. This means Nintendo under-shipped this quarter for whatever reason; they might be launching in new markets, overshot the previous year, or with new bundles this quarter.

Q1+2 gives a far better picture for the year, and obviously, Q3 is the one that counts since that is most of Nintendo's annual sales (Q3 is 55-65% typically for home consoles and usually informs Q4 shipments).

Last edited by Jumpin - on 01 August 2018

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XD84 on 01 August 2018

With this holiday line up I don't think that they will reach this goal. Would it be a new normal Pokemon game then they could reach it, but not all of those Pokemon consumers buy into Let's Go.



TheGamer_1995 on 01 August 2018

Y’all sleeping on Pokemon Let’s Go that’s all I’m gonna say