Learning from mistakes, games, brand strength, showing they have longevity.

Last gen was only bad in terms of it didn't sell as well as ps2.

PS3 beat 360 virtually every year it was out.

Well, I think that 499$ PS4 wtih better specs at launch would be better imo.

The base for game engines would be higher, etc.

However, I see what the market is .. so I predict a 300$ day one PS5/X2.

Honest truth -- there's a lot of incompetence at Nintendo and Microsoft that basically opened the door for Sony to just make a standard console and move in and retake market leadership. Also Sony did a good job of not bailing out on the PS3 and sticking with it and keeping games coming for it, so they hit this generation running. 

I'm talking about getting more ads out there, not spending money and tossing it into a pit.

I have seen more ads out there for Sony products than I have Nintendo.

Well they learned from the early failures of PS3. Also Nintendo and MS fucked up pretty badly. So it's a combo of the two. MS handed E3 to them at E3 2013 where I believe Sony after hearing the XBO price last minute lowered the PS4 price. Top that off PS4 had a great marketing leading up to the launch plus Taco Bell.  XBO marketing I don't even remember and Wii U? Did it even have marketing before launch?

Concurrention?

do you mean competition?

People talking about the other fucked up as one of the main reasons,lol.PS4 would have been a success regardless.Just follow one rule,don't make the the same mistakes as the Ps3.Playstation brand alone sells consoles,he'll even the PS3 being a disaster still came back and out sold the 360 which was deemed as a sucess.

We all now the Wii and a very catchy gimmick and was selling dirt cheap hence why it won the only gen that ithe has went head to head with Sony.

Even if the Xbone had done everything right Sony still would have won,reason being the Playstation brand name is that strong.

This right here. The latter part of 7th gen saw plenty of great Sony support while the 360 sort of languished. That, combined with MS tripping down three flights of stairs during the XB1 reveal and Sony's lower pricepoint sealed the deal. It's actually impressive how well Xbox is doing now, all things considered.

Yeah, I have no idea what the global failure rate was, but I had 4 360's red ring on me. I'd like to think that other consumers had much better experiences, but it certainly was problematic to some of us. 

They simply didn't fuck up while Nintendo and Microsoft did. Hopefully with the Switch we will see some real competition again. Sales numbers got kinda boring in the last 3 years.