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Forums - Gaming - That's a FINE story BROS

Fei-Hung on 01 February 2016
KLAMarine said:
Fei-Hung said:
TheSting said:
Fei-Hung said:
TheSting said:
Is this similar to Sony trying to trademark Let's Play?

Sony were trade marking to create a campaign similar to Greatness Awaits. It would have made little to no difference, unless Sony would have gone full dwerp, which is quite unlikely.

So the YouTubers wouldn't have had to pay Sony to use it?

No, it was going to be like the strap line they use in adverts and marketing like #Greatness Awaits & #this is for the players. 

How do you know this?

 

There was an article discussing the actual filling and use of the trademark rather than the commotion it caused. I was trying to find it last night but it looks like it's buried deep under the "errrrmmaaaagaaaawwwdd Sony trying to Trademark Let's Play" articles. If I find it I'll put it up. 



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The Fury on 01 February 2016
Fei-Hung said:

There was an article discussing the actual filling and use of the trademark rather than the commotion it caused. I was trying to find it last night but it looks like it's buried deep under the "errrrmmaaaagaaaawwwdd Sony trying to Trademark Let's Play" articles. If I find it I'll put it up. 

Out of interest, did Sony try to trademark the 'Lets Play' for advertising stuff only or 'Lets Play' in general? I thought trademarks were not as broad as the latter and you had to specify what you intend to use them for. In Sony's case in adverts which could appear on TV or on billboards when advertising the Playstation, kind of like Peugeots 'The Drive of Your Life' slogan?





Hmm, pie.

Fei-Hung on 01 February 2016
The Fury said:
Fei-Hung said:

There was an article discussing the actual filling and use of the trademark rather than the commotion it caused. I was trying to find it last night but it looks like it's buried deep under the "errrrmmaaaagaaaawwwdd Sony trying to Trademark Let's Play" articles. If I find it I'll put it up. 

Out of interest, did Sony try to trademark the 'Lets Play' for advertising stuff only or 'Lets Play' in general? I thought trademarks were not as broad as the latter and you had to specify what you intend to use them for. In Sony's case in adverts which could appear on TV or on billboards when advertising the Playstation, kind of like Peugeots 'The Drive of Your Life' slogan?

 


Yes, but I think it would have found itself onto their shareplay themes and visuals for those who live stream too. Their request did state audio visual streaming. If it's a full on campaign like their other slogans, they would have made the most of it, although it would have been unlikely they would go full Fine Bros in the gaming community. 

 

What if they run the campaign without a ™, what would be the legal consequences?



elric316 on 01 February 2016
Fei-Hung said:
KLAMarine said:
Fei-Hung said:
TheSting said:
Fei-Hung said:
TheSting said:
Is this similar to Sony trying to trademark Let's Play?

Sony were trade marking to create a campaign similar to Greatness Awaits. It would have made little to no difference, unless Sony would have gone full dwerp, which is quite unlikely.

So the YouTubers wouldn't have had to pay Sony to use it?

No, it was going to be like the strap line they use in adverts and marketing like #Greatness Awaits & #this is for the players. 

How do you know this?

 

There was an article discussing the actual filling and use of the trademark rather than the commotion it caused. I was trying to find it last night but it looks like it's buried deep under the "errrrmmaaaagaaaawwwdd Sony trying to Trademark Let's Play" articles. If I find it I'll put it up. 

 


found one   http://junkiemonkeys.com/sony-trademarks-lets-play-slogan/



Acevil on 01 February 2016
vivster said:
KLAMarine said:
vivster said:
First they named themselves Bros, then they became Nintendo. Slippery slope, people.
spurgeonryan said:
So they are more or less copying Nintendo?

Not comparable. I'd argue this as being more Sony-like.

Because Sony is known for threatening legal action through Youtube and implementing forced reseller deals?

Actually yes, but not Sony Gaming, Sony Music. All four music arms are the biggest offenders of the copy right strike. This whole thing is a bit different than "Using your IP vs Fair Use". This is more "Making your own IP into something broud vs Legality vs Fair Use"

So stop thinking that Sony is a saint, because no large company hasn't abused this system well within their rights to abuse. 

Also this is very comporable with Sony's Trademark of Letsplay or Sony Music Liscensing (which exists).  

because this is about FineBros' Trademark of React or React World Liscensing. 



 

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Fei-Hung on 01 February 2016

Interesting tweet here showing all the phrases Fine Bros are trying to Trademark.



bunchanumbers on 01 February 2016

They're just protecting their interests. Isn't that a good thing? Wouldn't you be mad if people just ripped off your hard work, said a few words about it while recording themselves and made millions on it? /s



foodfather on 01 February 2016
StarOcean said:
Their channel sucked to begin with. Just a bunch of fakes don't know how anyone actually watched their garbage without cringing

This. 

Its just a bunch of ''actors'' with a script of what to say/react. Never liked the channel. 



Fei-Hung on 01 February 2016
bunchanumbers said:
They're just protecting their interests. Isn't that a good thing? Wouldn't you be mad if people just ripped off your hard work, said a few words about it while recording themselves and made millions on it? /s

 

Was about to reply and then saw the /s....  Close call, phew.



The Fury on 01 February 2016
Fei-Hung said:

Yes, but I think it would have found itself onto their shareplay themes and visuals for those who live stream too. Their request did state audio visual streaming. If it's a full on campaign like their other slogans, they would have made the most of it, although it would have been unlikely they would go full Fine Bros in the gaming community. 

 

What if they run the campaign without a ™, what would be the legal consequences?

A fair last question, what is stopping them using it as it's not TM by anyone else? That said they could have gone for something slightly different like 'Lets Play Together' and it sounds more sloganish therefore might have been passed.





Hmm, pie.