That's a FINE story BROS

[Fei-Hung]

The Fury said:

Fei-Hung said:

There was an article discussing the actual filling and use of the trademark rather than the commotion it caused. I was trying to find it last night but it looks like it's buried deep under the "errrrmmaaaagaaaawwwdd Sony trying to Trademark Let's Play" articles. If I find it I'll put it up. 

Out of interest, did Sony try to trademark the 'Lets Play' for advertising stuff only or 'Lets Play' in general? I thought trademarks were not as broad as the latter and you had to specify what you intend to use them for. In Sony's case in adverts which could appear on TV or on billboards when advertising the Playstation, kind of like Peugeots 'The Drive of Your Life' slogan?

 

Yes, but I think it would have found itself onto their shareplay themes and visuals for those who live stream too. Their request did state audio visual streaming. If it's a full on campaign like their other slogans, they would have made the most of it, although it would have been unlikely they would go full Fine Bros in the gaming community. 

 

What if they run the campaign without a ™, what would be the legal consequences?