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Forums - Nintendo - Who should Nintendo aim their next console at?

Fusioncode said:

As far as I can tell the WiiU audience is primarily kids and Nintendo fans, which is only headed to maybe 15m lifetime sales. So clearly Nintendo has to consider a new audience for for their next console. Should they try to pull a Wii and recapture the smartphone/tablet aka casual crowd? That won't be easy to do though. Or should they go for the more standard audience that's currently buying PS4s? That would require Nintendo to get 3rd parties back on board which will also be pretty difficult. Or do you think they should go after a brand new market?

Thoughts?

J0 mama!

Kidding, I think they should go for the core gamers audience on console (and the casual crowd on smartphones).



My 8th gen collection

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Appeal to their core audience while going after Sony and MS' as well. Offer more of an online service, get 3rd parties on board, would be nice for Nintendo to offer something like Sony did with PS+ in the 7th gen. Meaning have a service that is not mandatory, but would offer nice perks, like free games.



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Soundwave said:

Hate to say it but I think the console business has basically passed Nintendo by. They won't be a big player on the console side ever again, they just don't have the marketing/demographic know how and are too far out of touch with the majority of the Western consumers and developers, being a company pretty much run entirely by 60-70 year old Japanese men. There is no Japanese console business anymore outside of whatever niche the PS4 can carve out. 

Their next "console" will probably just be a low-cost mini-console that is basically just their next-gen handheld chip that runs on TV at a higher resolution. It will play the same games as the handheld. Like the Vita TV (except VitaTV runs at the same low-res as the Vita). Probably with some new controller gizmo designed by Miyamoto and co. which will be low-cost.

Such a proposition will be cheap and low risk, so it can find "success" even if it only sells 20 million units on top of the handheld selling 50-60 mill (on the low end). 

I think their play in the future is to become more of a media/toy company utilizing their IP in other ways to get kids hooked on their brand at an early age. Like say a Mario CG movie for example, more animated series' for other Nintendo properties and expansion of the Amiibo toy brand would probably be a good way for them to go.

I hate to admitted,  but your theory is close to reality and actually the most safest way for Nintendo if they want to stay in gaming Industry but with that way they will not able  to cover their audience. But if they want to competing head on head with PS and Xbox they have to use all of their assets, money, and human resource and will likely have more risk loosing their company.



I do feel another Nintendo home console would be a risky venture in the next few years. The wii was a disppointing console in many ways and the wii u is a complete failure. Another weak, overpriced home console will do them no favours. Either they do a proper home console with decent performance or they should just concentrate on the handheld market.



Either do a "true" next-gen console next time around, with software that showcases its strengths and abilities, or don't even bother releasing another home console.



On 2/24/13, MB1025 said:
You know I was always wondering why no one ever used the dollar sign for $ony, but then I realized they have no money so it would be pointless.

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Carl2291 said:
Ka-pi96 said:
They should go after the same market that PS/Xbox do. That market has stuck around and is now clearly the biggest available market. It would require some changes, but there's no reason they couldn't successfully do it.


Would be an absolutely idiotic idea*

The PS/Xbox market will not move away from PS/Xbox, while PS/Xbox get the games that the PS/Xbox market enjoy playing and 3rd party developers have problems working with Nintendo.

*They tried it with Wii U

Sorry but You haven't thought this through very well.

*They tried it with Wii U

They didn't try very hard at all. Wii U was a horrible attempt at getting 3rd party support on board (its name, its marketing, its specs) Literally there is no aspect of the console that was designed with 3rd parties in mind. Slightly besting 7 year old hardware with even more awkward achitecture is not in anyway appealing to 3rd parties. Failing to support said system yourself for the first 9months is also a brilliant way of getting 3rd parties on board. NOT :p

Even if Nintendo was to simply make games for their core audience they could still very easily do it whilst matching sony and microsofts next consoles (not 1:1 but near enough-think PS2 vs Gamecube) and selling it for a profit.



Everyone, the casuals have moved on. Now I think Nintendo knows that, they'll go back to being power hungry and awesome! The Nintendo that I knew....so...powerful. Then the Wii... but it was still good. I think Nintendo will be smart in next Gen. If a powerful Nintendo console doesn't work...what will? I mean if they make a console where 3rd parties aren't scared of it, paired with their IP, Nintendo could be big again in the console market.



Anyone who says anything but the CORE MARKET either believe there is another gimmick like the wii which Nintendo can exploit (there might be!), or they haven't been paying attention to the industry at all.
Thier core fans?

Nintendo's dearest fans will always be around. Whether that default 15m pick up the system is entirely dependant on software, so write them out the question in terms of ''targets''. Just deliver Zelda, Mario and Smash in timely fashion and you've got them sorted.

Kids?
Most young kids pick up whats popular (PS1/PS2/wii/PS3/360) all of whom had success with young audience, so a console should never be tailored to them specifically (pretty sure more kids want a PS4 then a Wii U), they will come naturally when the price is right (for the parents), they are not early adopters so are also kinda irrelevant. In the meantime they will probably play their 360s. If we're talking extremely young (under 8s), I don't think thats a realistic market at all and the parents are probably more interesting in letting them play with their tablet as opposed to a 300 dedicated console.

The easiest and most obvious avenue for growth is the core market. That would involve cutting edge or at least modern specs (something Nintendo done without problem or a loss for almost 2 decades), rebranding (NES/SNES/n64 era) to move away from 'wii' or any other childish/casual connotations and Nintendo delivering their powerful first party games out the gate (hopefully some mature ones too-think N64), whilst fostering 3rd party relations along the way.

People really underestimate the amount of people who have been exposed and have appreciations for Nintendo's properties, anecdotedly all of my friends love Smash, Mario kart and the rest. Not one of them has a Wii U, nor do they intend on getting one. The world isn't split into fanboys, there are lots of reasonable people in between but without the recognisable and celebrated 3rd party games which dominate the industry and talking points each year, Nintendo are denying themselves a sizable audience. Most people buy 1 console per gen (unless a unique+cheap experiences arises like the wii) If a console doesn't have the games everyone is talking about, it not even going to up for consideration. Going head to head with Sony would probably be difficult but you don't need to outsell competition to be successful. Furthermore Nintendo have the opportunity to be at least 1 year ahead of the competition (the benefit the PS1 and 360 had).

Us core console gamers would jump at a system in 2017 that was future proof (within the next gen power bracket), running current gen games of the time, lets say Elderscrolls 6/GTA 6/Final Fantasy XVI/Stars Battlefront 4 on highest graphical settings at 1080p, 30fps versus the PS4/X1 running it at low, 900p, unstable 30fps. If the same console was bolstering titles like Mario Galaxy 3 and Smash Bros in its first year that would equal a win. The COD audience might be reluctant but we're not talking about replicating PS2 sales or even beating the PS5, simply looking at ways for Nintendo to grow from where they are now.



Hardcore gamers!



Carl2291 said:
Ka-pi96 said:
They should go after the same market that PS/Xbox do. That market has stuck around and is now clearly the biggest available market. It would require some changes, but there's no reason they couldn't successfully do it.


Would be an absolutely idiotic idea*

The PS/Xbox market will not move away from PS/Xbox, while PS/Xbox get the games that the PS/Xbox market enjoy playing and 3rd party developers have problems working with Nintendo.

*They tried it with Wii U

I disagree, but it would require an entire overhall of Ninendos image and "way of life". And even then the next console would fail. However, the one after would see good strides, if for 5 or so years they truly position themselves as a core gaming company. Nintendo + the third party offerings + the new studios they would need to build creating games like Halo, Uncharted ect, plus online on par with XBL/PSN, would be hard for anyone into gaming to resist.

It'll never happen btw.