| Jereel Hunter said: The answers why we shouldn't, should be obvious. This is a profitable part of Microsoft, a company with almost limitless resources. Why would a profitable product, on decent track, by a AAA company be counted out? The X1 is in a way better position than the PS3 was. It was a company who's stock had been in freefall for years, was in the red constantly, and was billions in the hole as a product, and receiving similar poor sales. It recovered from a much worse position than the X1 is in at present. Especially since MS could absolutely afford to tank the price, if necessary to keep the brand alive. Sony would have a tough time following suit. |
Hate to break it to you, but just because Microsoft has a lot of money, doesn't mean that it all goes towards the Xbox brand. If that were true, then they would've lowered the price of the Xox to $399 & still have Kinect bundled with it. Plus they would've made the hardware much more powerful than the PS4.
The Xbox brand is actually at stake here, & their investors want Microsoft to make a profit off of Xbox One. They can't easily take big pricecuts like they could before with the OG Xbox & Xbox 360.









