Hamister said: The key to success in any territory is; 1) Content 2) Product value 3) Market communication (How well you communicate the message of your product to the market). Earlier in the year WiiU had little content. It was selling at a relatively high price, leading to low product value. And Nintendo's message about WiiU to the market was both confusing and at times in a total disaray (people had generally no idea if WiiU was a new home system or a new handheld, or if it was a new system at all, or just a new controller for Wii?) The main reasons behind Nintendos increased sales of WiiU in Japan is that the system finally has some high quality content, it has a price that adds extra value, and also of great importance is the fact that Nintendo discontinued the Wii in order to ease their communication with the market. At the moment WiiU is on track to have sold approx. 6,5 million systems by the end of this fiscal year (ending March 31 2014). Well below their target of 9 million. Key to higher sales within the next couple of months is to discontinue Wii as soon as possible in every territory. This will dramatically improve Nintendo's message about WiiU, and enhance their market communication. Such a move should increase worldwide WiiU sales as much as 150 000-200 000 each month. With such a move Nintendo could possibly reach sales of 7 million by the end of this fiscal year. |
1.5 million in Q1 2014? Incredibly unlikely, impossible even.