the purpose of a product reveal is to excite consumers to purchase your product. ..as such the reveal was a total disaster.

gamers are not excited at best and mad as hell at worst. non-gamers didn't take any notice. the conference itself did exactly the opposite of it's intended purpose which really defines disaster, imo.


that does not mean xbone is or will be a disaster. there is plenty of time to clarify the message and create consumer excitement.

Yup, it was a complete disaster.

A combination of things- The name of the console, the uninspired design, the focus on TV/media over games (even if some people got the message, a lot didn't) the completely bungled PR following the event and the fake clapping/ permeating arrogance throughout the conference made the whole thing seem like a "bad dream" as some posters were calling it.

You only have to look at the forum/media/developer backlash to know the vast majority were not happy with the show. Their job was to convince everyone with the initial reveal that their product was great, worth spending money on and getting excited over. If anything they've turned a lot of potential customers against them. It's almost unbelievable how badly the whole thing went.

I LOVE YOUR SIGS...I actually walked by ashley olsen once in New york City

I came here to type this, not expecting to see anyone write it yet, yet here it is, the first answer to this thread. But yeah, very much this.

It's basic communications. Know your audience and tailor your message accordingly.

If they weren't targeting their core gamers they should have known they would tune in anyway. It really begs the question wouldn't it have been far wiser to have had the media/tv deals etc. announced after? Instead of alienating their core customers from the get go. The backlash is the result of poor planning and oversights.

Which, surprise! is their fault.

See, this is the interesting question, to me.

What if Microsoft didn't want to target the core, what if the core are just standing in the way of a greater business vision they have? Did you know that Kinect Adventures sold 20m lifetime figures? You may think this is off topic, but MS is actually aiming to sell 1 BILLION xbox one's. They defo can't do that with the dedicated gamers in mind. They need to evolve. Yet at the same time the core gamer is at the heart of the industry media for the moment.

What comes first, the chicken or the egg? Does the mainstream get integrated into the industry first, or should MS hurdle over the core gamer first? Not sure.

Do you think xbox division execs are sitting in HQ at the moment looking at all the negativity surrounding their new product and saying to themselves it was a necessary blow to take to reach out to the expanding casual market?

Then there's the issue of exposure, how much of this new market was actually watching this? If they irked the core then did they succeed at reaching out the the casuals? Or did they really just not know their audience?

Early adopters can actually help advertise a product for you. They spend the most and help establish an early commercial environment thats viable for developers. Testing their loyalty seems reckless.

I guess its not something we can be totally sure of, in terms of who you focus on first. We'll have to see how it pans out. One option seems to have gotten a lot of negative feedback though and its hard to imagine the opposing scenario doing the same.

I mean basically, if you're selling something, you shouldnt be pissing off potential customers no matter who you're trying to reach.

I don't see it as a disaster.

Even if everything they said does end up being true and is the worst case scenerio in terms of drm or used games, ect its still a fine reveal. I'm sure lots will change or we didn't understand it perfectly. Been around long enough to notice that.

BUT E3 is like 2 weeks away and Microsoft has shown basically zero games. Sony on the other hand has shown quite a few games. So showing Killzone or Infamous or others at Sony's conference will get a yawn from me cause "been there done that" or essentially already seen it.

Whatever Microsoft shows will be new and exciting. I'm thinking Sony might have hurt their chance at "winning" E3 by showing all the games they did back during their reveal.

There are lots of hardware questions still regarding Sony, meanwhile Microsoft has it all out of the way. So hopefully a more fun E3 from Microsoft.

So did they blow the reveal? I say who cares. E3 is so freaking close that the PS4 and Xbone reveal are meaningless. The true event is all that matters.

I guess that just means you need to be a bit quicker to the threats, not really, it was the first thing to come to my mind as well.