Dallinor on 28 May 2013
| kowenicki said: They said the reveal wasn't about games and they said games would be shown at E3. It isn't their fault gamers cant read or get all giddy and excited at the slightest thing. |
It's basic communications. Know your audience and tailor your message accordingly.
If they weren't targeting their core gamers they should have known they would tune in anyway. It really begs the question wouldn't it have been far wiser to have had the media/tv deals etc. announced after? Instead of alienating their core customers from the get go. The backlash is the result of poor planning and oversights.
Which, surprise! is their fault.
