the purpose of a product reveal is to excite consumers to purchase your product. ..as such the reveal was a total disaster.
gamers are not excited at best and mad as hell at worst. non-gamers didn't take any notice. the conference itself did exactly the opposite of it's intended purpose which really defines disaster, imo.
that does not mean xbone is or will be a disaster. there is plenty of time to clarify the message and create consumer excitement.








