I think they might be trying to hard to copy the Wii success recipe(doing something truly new), how about developing the existing concept further with a tad more focus on bridge games rather than reinvent themselves yet again and take a major risk? They could end up being irrelevant and that is not a desireable situation coming from a gen where they were victorious (in total hardware sales anyway).
I think they're being too optimistic with this and are taking things one step too far, to be honest.









