I think mired in the holiday season as we are now most definitely fuels ludicrous assumptions. Holiday sales are an entirely different beast when it comes to console sales. Too many posters are getting far to energized by PS3 sales when the factors that discouraged PS3 adoption all year long are far less prevalent in consumer minds.
First the price differential is still present, and the PS3 is still quite expensive. Still a hundred and fifty dollars more expensive then the Wii, and one hundred and twenty dollars more expensive then the arcade 360. That difference is still going to hinder the PS3 next year. The price will still drive consumers to their competitors. While four hundred dollars is expensive it is far easier to swallow while giving Christmas gifts. Not so much during the spring, or even the summer.
To exacerbate the situation most assume that Microsoft is at the very least is going to maintain that differential, or expand it early next year. Probably to coincide with the launch of Grand Theft Auto, and the drop will most likely be highly compelling. Further more Nintendo can persistently stoke their fire if the sales for whatever reason being to drop off in any market.
Secondly the library is still a major concern, and given the climate of delay its not going to shape up until halfway through next year. We are looking at over eighteen months without a single system selling game in regions outside of Japan. That creates a cycle of negative expectations. Gamers have and will continue to solidify their perception of this platform not having phenomenal games. This is going to drive down sales, and make for reluctant consumers. The doubts have only grown with time. Not to mention the still ever present loss of backwards compatibility that is going to drive back adoption.
Thirdly market share and I believe there is almost a conspiracy on the part of Sony boosters to not acknowledge this problem. The PS3 by the end of next week will hold less then fifteen percent of the North American market. They hold less then twenty five percent of the market in Japan. They hold twenty three percent of the other markets.
The only market where the sales look solid and good are the other regions. Where the PS3 is putting up serious numbers most suspect due to brand loyalty. While in Japan the numbers might look good. Nintendo has gotten back to those days of laying beatings on Sony again on its home turf. The Wii outselling the PS3 by over three to one last week. While we mock Microsoft in Japan. We should also take the time to mock Sony. Microsoft has a excuse to do poorly in Japan Sony does not.
Meanwhile its easy to be concerned for Sony in North America. Last week Microsoft outsold Sony by fifty eight percent, and if the early leaks from Ioi about next weeks Wii sales tell us anything we could be looking at upwards of the Wii outselling the PS3 by three hundred percent. Basically this is the best time for Sony to move hardware, and they may be tracking in line for fifteen percent of the market next week.
Sony is walking a fine line in North America, and you cannot really shrug it off. You cannot ignore Japan either. While the PS3 is safe in Japan for a while. The PS3 is a few bad months away from losing retailer support. A console slipping below ten percent of the market it very much a dead commodity. Retailer support drops off the radar, and the gaming community avoids it like the plague. The way we discount the 360 in Japan right now. The PS3 is perilously close in North America, and is looking at a hard year in Japan.
Do not let big holiday numbers fool you. In two markets the PS3 is not out of the woods yet, and a few more miscalculations could seal the platforms fate. Just as well as Nintendo upping production, or Microsoft going out and slashing prices by another fifty dollars. Which would help the 360 in every market as well as the PS3s very own massive price cuts have helped it.
We need to see the sales of the PS3 in every market in mid January to know whether the PS3 can hang in there, and there are an awful lot of reasons why it shouldn't compared to its competition.