IPod sales have exceeded the 220 million mark. 4 million iPads have been sold already, and ~12 million should be sold this year. Apple products are not cheap to say the least and it is an astonishing feat. If Apple were to fully become engage in this battle between hardware consoles and handhelds could we possibly see a storm brewing? A Nintendo vs Apple handheld battle could be fun to track here on VgChartz. What Apple would need to be sucessful: Games, partnership with publishers Campaign/Ads (doesn't really need one since the media worships Apple) I think that's it (you do the rest) In the hardware space Apple would need to offer something innovative to be near sucessful. It has consumer appeal and Apple has now become a household name. Though stepping in the hardware space will prove to be difficult. Nintendo, Sony, and Microsoft have become established brands, and I don't know if the market could handle another. The big 3 also have established franchises which will prove to be supreme. Even if Apple were to come in, it would have a hard time establishing itself. Afterall games sell consoles. The handheld market is a unique one. Apple would have a good shot at being a serious competitor to both Nintendo and Sony. I am not a Apple fan by any means. Apple is exteremly hyped especially with the media. The media actually advertises their whole products. If I wanted a MP3 player I could easily buy a cheap one about 50% off the expensive iPod. I don't see any point in the iPad except for the fact that it's hyped. So your thoughts? Apple has proved to be a formidable company with around 50 million (kind of hard to find accurate numbers online) iPhone OS devices out to consumers in just under three years. The DS range (including the DSi, DSi XL) has sold 143 million devices since 2004. While the DS still pulls ahead it is to mention that the battle is closer with that of the PSP. The PSP has sold 64.4 devices since launch.
